Will Products That Sell Well Thru PPC Also Do Well When They Have Good SE Positions?

[kelvin yeo]

Was wondering whether products that do well when marketed via PPC do just as well when they are marketed thru decent websites that rank well in the SERPs?

Or is there a marked difference between the way someone who lands on a Google search responds to an Adwords ad as compared to how he or she reacts to the search results?

Does this question make any sense??

[TheBillionaire]

Yeah , it makes sense, but the answer is painfully simple - Yes , yes it would.

I don't know what the statistic is , but the sheer majority of people on search engines don't know the difference between a sponsored link and a organic one , so it really makes no different where it is on the engine placement. I've done both , the conversion rates are different (organic is slightly better than PPC placement on most engines), however both are good if you know what to target.

[Lucid]

Although there's a big debate on another thread about SEO vs PPC, I've found that conversions are somewhat higher when clicks come from PPC. The reason is simple: my ad presells the buyer. Different ads can make a big difference in conversion rates. Therefore, what your organic listing says can also make a difference.

You must remember that your page makes the sale, not your ad or organic listing. Those are just the carrots to get people on your page. If the conversion is good, then why would the way they came in make a difference?

[Steven Carl Kelly]

Originally Posted by Lucid

Although there's a big debate on another thread about SEO vs PPC, I've found that conversions are somewhat higher when clicks come from PPC. The reason is simple: my ad presells the buyer. Different ads can make a big difference in conversion rates. Therefore, what your organic listing says can also make a difference.

My conversion rates are also somewhat higher from PPC, and generally that's what I experience across the board among my students and clients as well.

PPC is much better than SEO in a number of very critical areas, while SEO is usually available at a lower cost. In the end, a blended strategy that includes both PPC and SEO is likely to give you the best bang for the buck.

One excellent way to use PPC is as a testbed for your SEO. You can create a campaign and get your ads ranked at #1 in Adwords within minutes. SEO takes much longer than that.

You can then tweak your PPC campaigns until they are performing at their best. All of that can be done instantly, on-the-fly. Organic listings are much harder to adjust through SEO.

Once you've honed your PPC campaigns, you can then take what you've learned about your marketing in the paid arena and begin to optimize your pages and your SEO around the information you've gathered from the PPC testing and tweaking. Then, once your pages are ranked well organically, you can back off the PPC campaigns.

Then, since conversion optimization is a never-ending process, you go back to PPC and test variations of your organic listings and creating new pages that work well based on your NEW PPC info!

It's a beautiful thing...