Cant get paid much for higher paying adsense

[Jeannie Crabtree]

I thought I would try adsense again on a health niche site, as I see that some of the keywords Average CPC is in the $4 and $5 range.

The problem is that when I put them on my site, as I just did this week, I get anywhere from 5 cents to 19 cents.

I put a different adsense code each on three pages only, according to the keyword. I put the H2 title above the adsense and the article below.

I don't want to show my site here, but would be appreciative of suggestions.

Thanks.

Jeannie

[Lucid]

This has been discussed before. The keyword tool is only an estimate of what an Adwords advertiser would pay for the top positions based on average effectiveness of ads by other advertisers. It is also based on Google's search network, not the content network which is what you are as an Adsense publisher. There are differences between the two networks and how ads should be managed.

The smarter advertisers, I'd say about 10%, know the tricks to reduce their costs. I myself know that if the estimated cost is $2, I'm confident I can create ads that will cost only $1 or lower, usually much lower. Again, that's the search network I'm talking about. Finally, Google pays publishers a certain percentage of the click revenue. So if an advertiser pays $1 for that click and Google pays you 25%, you get 25 cents.

You say you have a health niche site. That's kind of broad. I'm sure that not all health related keywords are $4. There surely are ones that are ten cents or less.

Also, advertisers can pay by click or by CPM (thousand impressions). This will affect your Adsense revenues obviously. They can also use keywords to show their ads on sites or they can say which sites they want their ads to show.

As for your suggestion if there's a way to increase your Adsense revenues by placing your code in different place, I'm not an Adsense expert. You may be able to get higher click throughs by changing the position, color and other variables you can control to display the ads. But I highly doubt there's anything you can do to increase the revenues you get per click.

Google will show ads based on your page's theme and match to advertisers with same theme as per the keywords they chose. You get the percentage Google sets times whatever the advertiser is paying.

[tommen]

There is also a thing called "smart-pricing" when it comes to Adsense.Here is more information what it is: Adsense Smart Pricing - How To Avoid It On Blogs | More Than Scratch The Surface

[JackPowers]

In my experience, the high paying clicks come from expensive products: Insurance, Law, Finance.

Also, think about which advertisers would use those keywords. There are many small fish in the health niche, but not so many in Loans, Forex, Law Firms. Larger firms have bigger PPC budgets. I made a killing pr. click in the Forex niche for example, but getting traffic was a pain.

[KateD]

Jeannie,

Don't get discouraged. I too hate those $0.05 clicks. Seems like such a waste.

Now, I just started a blog and it targets higher paying clicks for Adsense. And I'm averaging about $2 per click.

Here's how I do it:

1. Pick a niche that historically pays higher for Adsense clicks (ie. insurance).
2. Compile a list of high search/low competition keyword phrases (I'd go for around 100 of them).
3. Run them through Google's Keyword Tool (make sure to click on "show CPC" in the drop down box). CPC stands for Cost Per Click, and this is what Google estimates advertisers will pay for this keyword phrase.
4. Pick the keyword phrases that have the right combination of high CPC and search/competition numbers.
5. Create articles/blogs posts/content pages based off of those keyword phrases.

Since Google doesn't tell Adsense marketers the value of the potential clicks on specific keywords, I use this way of estimating my profit per click:

I just use 10% of the CPC. Some people use 25% or 50%, but I like to be a bit more conservative to increase my chances of getting higher paying clicks.

So if a specific keyword phrase has a CPC of $5.51, I'm guessing that those clicks will pay be about $0.55.

This is just my method. Can't say that it will always work, but my average profit per click has shot through the roof. Getting $2.95 for a single click is awesome!

Hope that helps.

KateD

[Jeannie Crabtree]

Thanks for the advice. It is about one narrow topic in the health niche.

I am doing it similar to KateD's advice. Those three pages are specifically the higher paying keywords, yet I cannot get but 5 cents to 19 cents.

Jeannie

[wellsgar]

Jeannie,

Hope this helps shed some light on how it works.

This is my actual stats (Aug) for a adwords campaign, one keyword example. I have the number one adwords postion for this KW.

Phrase Match - my max bid - $2.51 - my avg CPC for Aug - .51
Exact Match - my max bid - $3.01 - my avg CPC for Aug - .15

Spyfu.com - say cost per clickis - .55-1.66

Gary

[moneyspills]

"Spam" is another high paying keyword on adsense. Check it out.

[Jeannie Crabtree]

Tommen, thanks for that link. That is the kind of thing that I think may be affecting me, so it is good to go over that again.

I will also take into consideration that the average cpc may be less than is stated.

Thanks.

Jeannie

[internetmarketer99]

Jeannie,

It will also depend on your page layout.

Google places ads on a publishers page in the order of the PPC auction for each keyword, from highest to lowest.

This means if you have 3 adblocks, the first ad in the first appearing adblock is the highest cost / highest paying ad, and it goes down with each ad.

If Adwords shows $1.50, that's usually for position 1-3, meaning the first ad showing. The second ad may cost the advertiser $0.45. The 5th through 12th may be from $0.10 down.

If you have multiple adblocks, you'll be displaying ads with the full range of costs / payouts.

If you use a single adblock, you have a better chance of getting higher-payout clicks, providing that you aren't losing clicks due to having just a single adblock.

You can also increase the liklihood of higher payout by placing your most 'focused' adblock - the one most likely to be clicked - such that it appears first in the page HTML, which is how Google determines the order for the keyword auction.

This might be difficult, but if you're using a Wordpress plugin, that may help you.

Mark