Google Content Network Campaign Question

[vinlulvie]

Hi All,

I know that i will have to structure the ad groups for content network campaign with keywords that are tightly related. However, what type of the keyword i should put in? should i only have broad type only? or each keyword i can put broad,phrase and exact in the same ad group? or i should put keywords with the same type in the same ad group? what it means is, should i seperate a keyword with broad,phrase and exact in 3 different ad groups?

Thank you

[jdjenkins]

Not my site, but just saw some relevant info here:

PPC Advertising & Content Match: Part II | JumpFly Blog: Google AdWords, Yahoo & Microsoft Advertising

[Dave Ward]

Originally Posted by vinlulvie

Hi All,

I know that i will have to structure the ad groups for content network campaign with keywords that are tightly related. However, what type of the keyword i should put in? should i only have broad type only? or each keyword i can put broad,phrase and exact in the same ad group? or i should put keywords with the same type in the same ad group? what it means is, should i seperate a keyword with broad,phrase and exact in 3 different ad groups?

Thank you

With the content network, you work by theme, you don't need to bother with broad, phrase and exact if your campaign is for the content network only. You should always run your search network and content network campaigns separate. This Google video should help you

YouTube - Optimizing for Success on Google's...

[vinlulvie]

so it looks like content network only takes the broad type of keyword.

Thanks for the finding.

[Lucid]

I've tried phrase matches in content once as a test for a theory I have. Didn't seem to make any difference but it was not a very thorough test. I'll have to try again.