adworsd quality score problem

alexei_aus · 09-07-2009, 03:07 AM

We are trying to setup adwords campaign for our website which sells body building supplements along with vitamins and dietary supplements, however there is a problem with quality score.

We have tried setting up the ad group based on the landing page as well as individual product pages (using google keyword tool). The quality score that comes up is 1/10 despite the fact that we have the keyword in the ad and on the site as well.

I am wondering if the site could be black listed or has some bad history with adwords. Could that be the case?

I would really appreciate your help

dburk · 09-07-2009, 03:25 PM

Hi alexei_aus,

Sounds like you are experiencing what is known in the industry as the "Google Slap". This occurs when your quality scores are reduced due to a issues ranging from poor CTRs to inadequate landing page elements.

The latest slap was prompted by an FTC crackdown on websites that recommend or endorse products in exchange for commissions on sales of that same product. This practice is considered dubious by the FTC and Google is trying to clean up their advertiser base to avoid becoming a target of this crackdown.

The first thing you should do is use the ad diagnostic tool to narrow the reason for your poor quality scores. Once you have done that, report back here what you learn and I will try to help you further.

bus4bus · 09-07-2009, 03:27 PM

I am having the same problem. I am trying to do multiple campaigns for my affiliate companies. To begin my Google quality score is anywhere from 5/10 to 10/10. After the first day I check all the ads and keywords and all of my scores on all of my ads are 1/10.

Same thing for me. I use the keywords in the adds and that are on the landing page. I have actually used the keyword suggestions based on Google's analysis of the website where the landing page is and still get the same results.

alexei_aus · 09-07-2009, 07:16 PM

thanks dburk,

do you know if there is an official press release for this? what exactly are they trying to clean out? i have noticed that ebook website sales came down quite a bit as well.

bus4bus, so i am not alone in this same problem.

dburk · 09-07-2009, 08:34 PM

Quote:

Originally Posted by alexei_aus

thanks dburk,

do you know if there is an official press release for this? what exactly are they trying to clean out? i have noticed that ebook website sales came down quite a bit as well.

bus4bus, so i am not alone in this same problem.

Hi alexei_aus

No "official press release" from Google but there have been numerous mentions in the press following the day that the FTC filed 45 lawsuits in one day back in May of this year.

FT.com / Media - Advertisers brace for online viral marketing curbs

FOXNews.com - Report: FTC to Crack Down on Blog Endorsements - Science News | Science & Technology | Technology News

FTC plans to crack down blogger freebies…and what that means to you. | Independent Fashion Bloggers

Perry Marshall posted this:

Google Slap for Product Review Sites

bus4bus · 09-08-2009, 01:06 AM

Thanks dburk,
I'll have to do the same.

Raphael1 · 09-11-2009, 12:37 PM

for this problem it is best to have target landing pages for each of your top KWs - if you study the big companies then you see what I mean; also be sure to have good text (with target KWs in them) and the KW in the Metatags / Description / Headline... - Onpage SEO and relevance is key here

09-07-2009, 03:07 AM	#1
alexei_aus HyperActive Warrior Join Date: Oct 2008 Location: Brisbane, Australia Posts: 262 Blog Entries: 3 Thanks: 7 Thanked 6 Times in 5 Posts Social Networking	adworsd quality score problem We are trying to setup adwords campaign for our website which sells body building supplements along with vitamins and dietary supplements, however there is a problem with quality score. We have tried setting up the ad group based on the landing page as well as individual product pages (using google keyword tool). The quality score that comes up is 1/10 despite the fact that we have the keyword in the ad and on the site as well. I am wondering if the site could be black listed or has some bad history with adwords. Could that be the case? I would really appreciate your help
	Best Ebook Forum Ebook Web Design\|Drive Traffic To Your Website Premier League Goals \| My Occasional Marketing Follow Me On Twitter

09-07-2009, 03:25 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 2,238 Thanks: 20 Thanked 184 Times in 167 Posts	Re: adworsd quality score problem Hi alexei_aus, Sounds like you are experiencing what is known in the industry as the "Google Slap". This occurs when your quality scores are reduced due to a issues ranging from poor CTRs to inadequate landing page elements. The latest slap was prompted by an FTC crackdown on websites that recommend or endorse products in exchange for commissions on sales of that same product. This practice is considered dubious by the FTC and Google is trying to clean up their advertiser base to avoid becoming a target of this crackdown. The first thing you should do is use the ad diagnostic tool to narrow the reason for your poor quality scores. Once you have done that, report back here what you learn and I will try to help you further.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

09-07-2009, 03:27 PM	#3
bus4bus Warrior Member Join Date: Aug 2009 Location: California Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: adworsd quality score problem I am having the same problem. I am trying to do multiple campaigns for my affiliate companies. To begin my Google quality score is anywhere from 5/10 to 10/10. After the first day I check all the ads and keywords and all of my scores on all of my ads are 1/10. Same thing for me. I use the keywords in the adds and that are on the landing page. I have actually used the keyword suggestions based on Google's analysis of the website where the landing page is and still get the same results.

09-07-2009, 07:16 PM	#4
alexei_aus HyperActive Warrior Join Date: Oct 2008 Location: Brisbane, Australia Posts: 262 Blog Entries: 3 Thanks: 7 Thanked 6 Times in 5 Posts Social Networking	Re: adworsd quality score problem thanks dburk, do you know if there is an official press release for this? what exactly are they trying to clean out? i have noticed that ebook website sales came down quite a bit as well. bus4bus, so i am not alone in this same problem.
	Best Ebook Forum Ebook Web Design\|Drive Traffic To Your Website Premier League Goals \| My Occasional Marketing Follow Me On Twitter

09-08-2009, 01:06 AM	#6
bus4bus Warrior Member Join Date: Aug 2009 Location: California Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: adworsd quality score problem Thanks dburk, I'll have to do the same.

09-11-2009, 12:37 PM	#7
Raphael1 Active Warrior Join Date: Aug 2009 Posts: 31 Thanks: 0 Thanked 3 Times in 2 Posts	Re: adworsd quality score problem for this problem it is best to have target landing pages for each of your top KWs - if you study the big companies then you see what I mean; also be sure to have good text (with target KWs in them) and the KW in the Metatags / Description / Headline... - Onpage SEO and relevance is key here