Ranking for keywords?

[Challe77]

This might be a dumb question but...
If I want to rank for " how to get in shape" and promotes that keyphrase like mad, does that also mean that the phrase "get in shape" gets as much keyword boost as the other word?

Is the reverse also true?, if I´m ranked nr1 in google for "get in shape", does that mean that I own all the other variations like: "tips on how to get in shape", get in shape tips" etc.

Sincerely
Karl

[sezerb]

You will rank for "get in shape" as well but the rank may not be as good.

[Terry Kyle]

Karl, it also depends on how competitive the secondary term is.

[KevinA]

If you are ranking highly for "how to get into shape" it dosn't mean you will rank highly for "get into shape" as it will probably be much more competitive.

In reverse, there is a greater chance yes, but in my opinion it still dosn't mean it will definitely happen, especially if competitors sites have optimized towards the long tail keyphrase.

[mlongley]

Originally Posted by Challe77

This might be a dumb question but...
If I want to rank for " how to get in shape" and promotes that keyphrase like mad, does that also mean that the phrase "get in shape" gets as much keyword boost as the other word?

Is the reverse also true?, if I´m ranked nr1 in google for "get in shape", does that mean that I own all the other variations like: "tips on how to get in shape", get in shape tips" etc.

Sincerely
Karl

I have noticed that if you focus on "keyphrase" but also have on-page factors to promote "how to{keyphrase}" that you can usually get both phrases. Really depends on your competition though. Sometimes the shorter phrase wont convert as well as the "how to" phrase. So more of your competition is building links for the better converting phrase.