Google keywords tools

RJGonzalez · 09-15-2009, 07:21 PM

On the keywords tools some keywords come with a low and high search volume what would be the best keywords, those with the high or the low

mark@1to101 · 09-15-2009, 11:07 PM

Keywords with a high search volume are best because it means that if you can rank near the top of the search engines for them then you will drive a lot of traffic to your site. However, keywords with a high search volume are often very competitive as many people want to rank for them. You therefore need to find a balance between how often a keyword is searched for and how strong the competition for that keyword is.

waihon · 09-16-2009, 12:43 AM

One factor to consider on top of the search volume is whether you're targeting a particular keyword for SEO or PPC.

With PPC, you can generally target those keywords with higher search volume (so-called competitive keywords) compared to SEO. It's easier to influence the position of a PPC ad compared that of SEO because one of the main factors affecting the postion of a PPC ad is the maximum CPC (cost per click) that you're willing to pay.

You can't pay for the position of your web pages in SERP (search engine results page). To be listed on the first page of SERP for a competitive keyword, a lot of things have to be considered, planned, and executed, both on-page optimization and off-page optimization.

johnlagoudakis · 09-16-2009, 01:20 AM

Keyword volume is only one part of the puzzle when determining which keyword phrase to target for SEO.

The other things you want to look at are:

1. SEO competition (do a phrase search on Google for the keyword phrase. if the results are more than 100,000 it is not a good keyword to target. Also, check the sites that are occupying the top positions. Are they highly targeted to that keyword phrase, i.e. is it in their title, header, etc.)

2. Adwords competition (see if there are many ads for this phrase. if no ads, then it might not be a monetizable keyword phrase).

Keywords that are high in traffic and that also satisfy the other two criteria are good ones to pursue.

09-15-2009, 07:21 PM	#1
RJGonzalez Warrior Member War Room Member Join Date: Sep 2009 Location: Homestead, FL. Posts: 21 Thanks: 1 Thanked 0 Times in 0 Posts	Google keywords tools On the keywords tools some keywords come with a low and high search volume what would be the best keywords, those with the high or the low
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09-15-2009, 11:07 PM	#2
mark@1to101 GMT +7 War Room Member Join Date: Mar 2009 Posts: 276 Thanks: 6 Thanked 41 Times in 29 Posts	Re: Google keywords tools Keywords with a high search volume are best because it means that if you can rank near the top of the search engines for them then you will drive a lot of traffic to your site. However, keywords with a high search volume are often very competitive as many people want to rank for them. You therefore need to find a balance between how often a keyword is searched for and how strong the competition for that keyword is.

09-16-2009, 12:43 AM	#3
waihon HyperActive Warrior War Room Member Join Date: Feb 2006 Location: Kuala Lumpur, Malaysia. Posts: 113 Thanks: 10 Thanked 23 Times in 20 Posts Social Networking	Re: Google keywords tools One factor to consider on top of the search volume is whether you're targeting a particular keyword for SEO or PPC. With PPC, you can generally target those keywords with higher search volume (so-called competitive keywords) compared to SEO. It's easier to influence the position of a PPC ad compared that of SEO because one of the main factors affecting the postion of a PPC ad is the maximum CPC (cost per click) that you're willing to pay. You can't pay for the position of your web pages in SERP (search engine results page). To be listed on the first page of SERP for a competitive keyword, a lot of things have to be considered, planned, and executed, both on-page optimization and off-page optimization.

09-16-2009, 01:20 AM	#4
johnlagoudakis JohnLagoudakis.com War Room Member Join Date: Jul 2009 Location: Brisbane, Australia Posts: 354 Blog Entries: 8 Thanks: 33 Thanked 48 Times in 36 Posts Social Networking	Re: Google keywords tools Keyword volume is only one part of the puzzle when determining which keyword phrase to target for SEO. The other things you want to look at are: 1. SEO competition (do a phrase search on Google for the keyword phrase. if the results are more than 100,000 it is not a good keyword to target. Also, check the sites that are occupying the top positions. Are they highly targeted to that keyword phrase, i.e. is it in their title, header, etc.) 2. Adwords competition (see if there are many ads for this phrase. if no ads, then it might not be a monetizable keyword phrase). Keywords that are high in traffic and that also satisfy the other two criteria are good ones to pursue.
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