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Old 09-18-2009, 09:57 AM   #1
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Default Google Keyword Tool Question

Something that I never get it right for the search results from the Google Keyword Tool.

For those keywords that have " Not Enough Data " usually accompanied by the Advertiser Competition Box that have average to high volume of competitors...Is those kind of keywords actually worth to bid?

Another question would be about the converting keyword...

Does "How To ..." keyword (e.g. How to build a house") usually depicted that the searcher who actually have the high chances to buy the products..or maybe not?

and which type of keywords that show more that the searcher is at the edge of buying mode?

For example :
" How to build a house" Vs "How to build your own house"?

I know there is no correct answer...after all, everything need to be test in the online marketing..but at least there should have some kind of basic thumb rule or experience to indicate which convert better in theory.

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Old 09-18-2009, 10:39 AM   #2
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Default Re: Google Keyword Tool Question

The answer is test your conversion rate

I remember reading on shoemoney's blog once that when he was into ringtons and PPC he had something like hundreds of thousands of keywords in his list.

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Old 09-18-2009, 10:50 AM   #3
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Default Re: Google Keyword Tool Question

Agreed, the answer is TEST TEST TEST. It sounds like the keywords you found are low traffic but low competition. On a limited budget those might be good places to start and see what happens. You might not get enough traffic, but you never know :P

As for the conversion type keywords. It's always better to think about what the buyer is going to be searching than what you want to be bidding on. I would say trying to think of keywords a searcher is going to be typing will increase your conversion rate. But again, the only way to find out is TEST TEST TEST.

You're on the right track though

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Old 09-18-2009, 04:22 PM   #4
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Default Re: Google Keyword Tool Question

Totally agree test test test and then weed out the duff keywords. A keyword tracking software is also handy.
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