Which convert better, ppc from search engine or ppc from content

[checkmeeveryday]

Which convert better, ppc from search engine or ppc from content

Hi there;
Newbie here.
To all Gurus, Sifus, Otai (Old Timer) etc..
from your experience, which convert better, a click from search engine or from content?
Care to share?
Please...


Thanks in advance

[TimScott]

From personal experience, as long as you have a highly relevant landing page, campaign, adgroup, and adcopy, I found that content gives me a much better ROI over search.

[pauljeaston]

Originally Posted by TimScott

From personal experience, as long as you have a highly relevant landing page, campaign, adgroup, and adcopy, I found that content gives me a much better ROI over search.

So true, content is equivalent to relevance. Search is very competitive.

[checkmeeveryday]

hurm, this is something contra that I heard before. I guess, I will put a try...