Allintitle:+ or intitle:"" Search?

[benkleiner]

What is the difference between this search:

allintitle:+wireless +stereo +speakers

with: Results 1 - 10 of about 6,700 for allintitle:+wireless +stereo +speakers. (0.64 seconds)

and this one:

intitle:"wireless stereo speakers"

with: Results 1 - 10 of about 200,000 for intitle:"wireless stereo speakers"

Why the huge difference, when to use one or another, which of them are the ones employed by MS or/and MNF?Thank you

[dburk]

Hi benkleiner,

In your first query you are asking for pages that in include each of the words: "wireless", "stereo" and "speakers". By using the plus sign operator you are also preventing automatic stemming.

In your second query you are asking for pages with the exact phrase in the page title. Unlike the first query, each of these words must be included in the title in the exact order without other words between them.

[benkleiner]

Originally Posted by dburk

Hi benkleiner,

In your first query you are asking for pages that in include each of the words: "wireless", "stereo" and "speakers". By using the plus sign operator you are also preventing automatic stemming.

In your second query you are asking for pages with the exact phrase in the page title. Unlike the first query, each of these words must be included in the title in the exact order without other words between them.

According to MSamurai the "allintitle:+wireless +stereo +speakers" search corresponds to SEOTC : "# of webpages globally that mention all the words in a KW term in the title of the page"
So...?

[benkleiner]

In a nutshell which of them do I want to use to find the competition for my chosen KW's?

[Steve Crooks]

The first one looks for all pages with titles that include all of the keywords but because of the + operator it doesn't matter what order they are in they just all have to be in the title somewhere.

The second one looks for all pages with that exact phrase in it's title in that actual order. If you had left the quotes off then it would look for pages that include any of the keywords in that phrase in the title whether it be wireless, stereo, speakers or any/all 3 of them.

Fundamentally, allintitle should be used when you are looking for pages that include all of the keywords in your search term and intitle should be used when you are looking for pages that include any one of the keywords in your search term. The quotes and + operators can be used to change the way it searches for them as described above.

Originally Posted by benkleiner

What is the difference between this search:

allintitle:+wireless +stereo +speakers

with: Results 1 - 10 of about 6,700 for allintitle:+wireless +stereo +speakers. (0.64 seconds)

and this one:

intitle:"wireless stereo speakers"

with: Results 1 - 10 of about 200,000 for intitle:"wireless stereo speakers"

Why the huge difference, when to use one or another, which of them are the ones employed by MS or/and MNF?Thank you

[dburk]

Originally Posted by benkleiner

According to MSamurai the "allintitle:+wireless +stereo +speakers" search corresponds to SEOTC : "# of webpages globally that mention all the words in a KW term in the title of the page"
So...?

Hi benkleiner,

So are you saying that Market Samurai agrees with my definition? That seems to be the case.

Of course Market Samurai is using a slightly different context and it implies that those words can be in any particular order and not necessarily together. i.e. "wireless laptop computer with stereo speakers" would be included in that result list even though it's not even close to the same thing.

Technically you could consider the phrase in my example as a competing page if you want to use a very loose interpretation of what you consider competition, I'm not sure how practical that information is since it includes phrases that wouldn't be actual real competition.

Yes, it's better to use some sort of comparative data rather than none at all, I believe you can use a composite of operators to tease out the number of really competitive pages. For example I found that there are only 57 pages that include the exact term "wireless stereo speakers" in the title, URL, body text and anchor text.

If your matched these pages with equal or better on-page optimization and built a little more total relevant backlink value than the best of them, I'm sure you would sit right at the top of the search results for this term.

[genietoast]

I say go with the intitle:"" search for two reasons.

(1) It's probably the most accurate worst-case scenario. You'll see which results have your keyword phrase in the title or in the 50-word snippet below the title that appears on the search engine results. So if you find results that are 60,000 or less, you're probably able to make it rank.

(2)With a snippet, Google's going to pull any parts of your keyword from your content to fit that snippet anyway. Matt Cutts has two videos talking about snippets. That's a good thing because then you don't have to fuss with Keyword Density which Google hasn't bothered with since 2006.