Do PPC campaigns "expire"?

Roman8389 · 09-25-2009, 03:00 PM

Hey,

Assuming that every part of your PPC campaign (offer, keywords, competition, traffic, etc.) is good, and assuming that you have the funds to support it, is there anything that would keep it from going on indefinitely? As long as the campaign continues to give a good ROI, could you leave it running for, say, a year without doing any maintenance to it? I realize that it would be foolish to leave a campaign without maintenance for a year, but hypothetically speaking, would it be possible?

Brad

JonathanBoettcher · 09-25-2009, 05:18 PM

No. It will run for as long as you want it to.

I've got a campaign that is going on 6 yrs old now... and yes, it is completely possible to leave a campaign for that long without tinkering with it. I always watch to make sure it remains profitable though...

09-25-2009, 03:00 PM	#1
Roman8389 Active Warrior Join Date: Jun 2009 Posts: 72 Thanks: 5 Thanked 7 Times in 7 Posts	Do PPC campaigns "expire"? Hey, Assuming that every part of your PPC campaign (offer, keywords, competition, traffic, etc.) is good, and assuming that you have the funds to support it, is there anything that would keep it from going on indefinitely? As long as the campaign continues to give a good ROI, could you leave it running for, say, a year without doing any maintenance to it? I realize that it would be foolish to leave a campaign without maintenance for a year, but hypothetically speaking, would it be possible? Brad

09-25-2009, 05:18 PM	#2
JonathanBoettcher Compulsive Clicker War Room Member Join Date: Oct 2008 Location: Abbotsford, BC Posts: 548 Thanks: 16 Thanked 53 Times in 31 Posts Social Networking	Re: Do PPC campaigns "expire"? No. It will run for as long as you want it to. I've got a campaign that is going on 6 yrs old now... and yes, it is completely possible to leave a campaign for that long without tinkering with it. I always watch to make sure it remains profitable though...
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