Back Links & Legality Issues

keenstyle1 · 09-29-2009, 05:28 PM

Question,

Is there a legal issue with using a competitors name in links directed back to your site? I know they wouldn't like it, but could they sue? Pay per click lets you do it.

dburk · 09-29-2009, 05:34 PM

Hi keenstyle1,

If the name is trademarked you cannot use it in your Pay-Per-click ads, you can bid on the search term but you cannot use the trademarked term anywhere in your ad. The same would apply to backlinks.

keenstyle1 · 09-29-2009, 05:50 PM

OK, sweet! I don't need to have it in text anywhere on my site, so I' m in the clear using their name as anchor text?

09-29-2009, 05:28 PM	#1
keenstyle1 Active Warrior Join Date: Sep 2009 Posts: 46 Thanks: 2 Thanked 0 Times in 0 Posts	Back Links & Legality Issues Question, Is there a legal issue with using a competitors name in links directed back to your site? I know they wouldn't like it, but could they sue? Pay per click lets you do it.
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09-29-2009, 05:34 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 2,234 Thanks: 20 Thanked 184 Times in 167 Posts	Re: Back Links & Legality Issues Hi keenstyle1, If the name is trademarked you cannot use it in your Pay-Per-click ads, you can bid on the search term but you cannot use the trademarked term anywhere in your ad. The same would apply to backlinks.
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09-29-2009, 05:50 PM	#3
keenstyle1 Active Warrior Join Date: Sep 2009 Posts: 46 Thanks: 2 Thanked 0 Times in 0 Posts	Re: Back Links & Legality Issues OK, sweet! I don't need to have it in text anywhere on my site, so I' m in the clear using their name as anchor text?
	Interwoven Capital LLC commodity broker commodity trading Commodities Blog bull market