Keyword Accuracy Question: Can I copy landing pages?

[digitalgrowth]

Hi

Can I just copy my base landing page and replace the core keyword with another keyword (and no index no follow it), and get away with a high quality score because that page is "optimized" for that new keyword or does the surrounding content need to be different to suit each group of related keyword landing pages?

e.g If I change my keyword of "brand new cars" to "get a new car" (as long as the rest of the sentence make sense) can I set up a new landing page and get a good quality score re: keyword density relevance or do I need unique content for every landing page?

Thank you

[Lucid]

You can do that but it doesn't mean you'll have higher quality scores. In my opinion, people put too much emphasis on trying to improve their landing pages when they should try to improve their ads.

[ppcpimp]

If you use the same copy except for the keyword you are going to lose quality score b/c of duplicate content.

You can use the same layout and images.

[digitalgrowth]

Thank you Lucid & ppcpimp

Will put your golden advice into action