Can I Pause New Adwords Ad groups before they get approved?

Tristan Bull · 10-01-2009, 01:57 AM

Hey Guys,

Just a quick question.

I'm setting up a bunch of new adgroups for a new site of mine but the site isn't ready to send traffic to yet I'm just getting the adwords campaign organized in the mean time.

So does it matter if I create a new adgroup with new keywords and pause it straight away even before it has been reviewed?

The page isn't ready yet so I obviously dont want to send any traffic there yet but was just making sure it wasn't going to be an issue to have everything paused before it's even reviewed.

Any help much appreciated.

Tristan

Lucid · 10-01-2009, 08:15 AM

I believe Google checks the page for QS calculations right away. It's automatic as soon as you create the ad. So if your page does not yet exist, you'll get a poor QS. It's a bit of a pain to get them to visit the page again. The best way I know of is to create a new ad.

My suggestion is to create only one ad. When the page is ready, create another (you're going to test two ads at a time, right?) and that will force the system to revisit the page. Note that QS is for each keyword-ad combination. So that new ad will have a much better QS than the original. However, both ads have to be taken into consideration so your overall QS will be dragged down. But, the good news is that when you get impressions, it should quickly stabilize to your true QS.

This may all be irrelevant. I think Google revisits the page and recalculates your QS when you unpause an ad, group or campaign.

webpromoterservice · 10-01-2009, 08:51 AM

Hi Tristan

Yes you can pause your ad groups before they are approved by google

Tristan Bull · 10-01-2009, 10:10 PM

Ok cool thanks guys, I only threw up a quick ad anyway and planned to re-write it once the page was ready.

Thanks for your help

dburk · 10-01-2009, 11:43 PM

Hi Tristan,

Why not use the Google AdWords Editor? You can create your campaigns and have them all ready to upload while you waiting for your website to be finished.

Lucid · 10-02-2009, 08:08 AM

Of course, Adwords Editor. Why didn't I think of that?

Tristan Bull · 10-02-2009, 09:12 PM

Ahh thanks Don Adwords Editor will do the trick.

Cheers!

10-01-2009, 01:57 AM	#1
Tristan Bull Senior Warrior Member War Room Member Join Date: Jul 2007 Location: , , Australia. Posts: 1,946 Thanks: 166 Thanked 348 Times in 108 Posts Social Networking	Can I Pause New Adwords Ad groups before they get approved? Hey Guys, Just a quick question. I'm setting up a bunch of new adgroups for a new site of mine but the site isn't ready to send traffic to yet I'm just getting the adwords campaign organized in the mean time. So does it matter if I create a new adgroup with new keywords and pause it straight away even before it has been reviewed? The page isn't ready yet so I obviously dont want to send any traffic there yet but was just making sure it wasn't going to be an issue to have everything paused before it's even reviewed. Any help much appreciated. Tristan
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10-01-2009, 08:15 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,096 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Can I Pause New Adwords Ad groups before they get approved? I believe Google checks the page for QS calculations right away. It's automatic as soon as you create the ad. So if your page does not yet exist, you'll get a poor QS. It's a bit of a pain to get them to visit the page again. The best way I know of is to create a new ad. My suggestion is to create only one ad. When the page is ready, create another (you're going to test two ads at a time, right?) and that will force the system to revisit the page. Note that QS is for each keyword-ad combination. So that new ad will have a much better QS than the original. However, both ads have to be taken into consideration so your overall QS will be dragged down. But, the good news is that when you get impressions, it should quickly stabilize to your true QS. This may all be irrelevant. I think Google revisits the page and recalculates your QS when you unpause an ad, group or campaign.
	Learn to do PPC the right way.

10-01-2009, 08:51 AM	#3
webpromoterservice HyperActive Warrior Join Date: Jul 2009 Posts: 128 Thanks: 3 Thanked 4 Times in 4 Posts	Re: Can I Pause New Adwords Ad groups before they get approved? Hi Tristan Yes you can pause your ad groups before they are approved by google
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10-01-2009, 10:10 PM	#4
Tristan Bull Senior Warrior Member War Room Member Join Date: Jul 2007 Location: , , Australia. Posts: 1,946 Thanks: 166 Thanked 348 Times in 108 Posts Social Networking	Re: Can I Pause New Adwords Ad groups before they get approved? Ok cool thanks guys, I only threw up a quick ad anyway and planned to re-write it once the page was ready. Thanks for your help
	$100,000.00 GUARANTEED! OVER $1.7 MILLION DOLLARS EARNED - ONE ON ONE COACHING LIMITED SPOTS CLOSING SOON - GET 12 OF MY BEST SELLING PRODUCTS WITH FULL PLR RIGHTS!!!

10-01-2009, 11:43 PM	#5
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,486 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: Can I Pause New Adwords Ad groups before they get approved? Hi Tristan, Why not use the Google AdWords Editor? You can create your campaigns and have them all ready to upload while you waiting for your website to be finished.
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10-02-2009, 08:08 AM	#6
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,096 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Can I Pause New Adwords Ad groups before they get approved? Of course, Adwords Editor. Why didn't I think of that?
	Learn to do PPC the right way.

10-02-2009, 09:12 PM	#7
Tristan Bull Senior Warrior Member War Room Member Join Date: Jul 2007 Location: , , Australia. Posts: 1,946 Thanks: 166 Thanked 348 Times in 108 Posts Social Networking	Re: Can I Pause New Adwords Ad groups before they get approved? Ahh thanks Don Adwords Editor will do the trick. Cheers!
	$100,000.00 GUARANTEED! OVER $1.7 MILLION DOLLARS EARNED - ONE ON ONE COACHING LIMITED SPOTS CLOSING SOON - GET 12 OF MY BEST SELLING PRODUCTS WITH FULL PLR RIGHTS!!!