Best method for PPC on a budget

Paul2525thomson · 10-09-2009, 12:54 PM

Hi guys

I would be interested to know peoples PPC methods when working with a client on a tight budget.

I think Just targeting the exact keyword and specifying country and even demographic for extra targeted traffic.

LMC · 10-09-2009, 12:59 PM

Paul,

I would highly suggest using PPC banners instead of PPC Text. There is less competition, the results still come in, sometimes even better, the only con is, it takes longer to rach a visitor goal.

However, top keywords $.10 on banners compared to $1.50 on Text

mikeyman120 · 10-09-2009, 01:17 PM

Quote:

Originally Posted by LMC

I would highly suggest using PPC banners instead of PPC Text. There is less competition.

However, top keywords $.10 on banners compared to $1.50 on Text

This may be a great idea. Adwords is a beast. It will take you for every penny you put into it if you aren't careful. Take it slow. Try to target buyer keywords.

Mike

Heimir Finnson · 10-09-2009, 01:18 PM

Quote:

Originally Posted by Paul2525thomson

I think Just targeting the exact keyword and specifying country and even demographic for extra targeted traffic.

That's a good Idea, you should maybe also consider targeting phrase match if your getting few impressions.

When I create an ad campaign I almost always only target USA, UK, Canada and Australia.

ppcpimp · 10-09-2009, 01:30 PM

in my opinion, if you know your target audience and you are on a very tight budget I would go with Facebook ads or atleast give them consideration. You can geo target down to a zip code, you can age/gender target and all on a CPC. def worth a look.

Anup Mahajan · 10-09-2009, 01:31 PM

I would recommend going for long tail keywords that the buyers would use in their searches.. yes you should target exact demographic as well as turn off context advertising... As far as adwords is concerned, try to save every penny as it is easy to blow one month's advertising budget in a day.. And one more thing, do not forget to split test your ads...

Good luck

Charleskidd · 10-09-2009, 01:33 PM

Start with banners and if you decide to go into text ads, make sure you use long tail keywords.

nettech · 10-09-2009, 04:12 PM

Only problem with Facebook is that it doesn't convert!

I agree with the general consencus here, go for long tail keywords and banners! Use exact and phrase match and use broad very sparingly.

Obviously, you'll need to keep the ad groups incredibly 'tight' by ensurting highky targetted keywords and ad copy only. You can also run ad scheduling but you may miss a whole lot of potential customers unless you know your target market comeons online at specific times.

TimScott · 10-09-2009, 08:36 PM

Or even give YSM and Adcenter a try.There is less traffic, but for getting your feet wet on a tight budget, theres no better place to start

trapp120 · 10-09-2009, 08:41 PM

I've done $800 in profit a day off of $200 spend on FB. I'm glad some of my competitors feel it doesn't convert. I mean, why would it? You only have access to 250m people broken down by demographic

TimScott · 10-09-2009, 11:03 PM

Quote:

Originally Posted by trapp120

I've done $800 in profit a day off of $200 spend on FB. I'm glad some of my competitors feel it doesn't convert. I mean, why would it? You only have access to 250m people broken down by demographic

Alright smaty pants, How the heck do you get any ads approved in FB. I've tried numerous times, but my ads always get denied, I can't figure out what the hell they're looking for? Also, are you doin affiliate or CPA offers with FB?

JoshuaG · 10-10-2009, 01:06 AM

Quote:

Originally Posted by TimScott

Alright smaty pants, How the heck do you get any ads approved in FB. I've tried numerous times, but my ads always get denied, I can't figure out what the hell they're looking for? Also, are you doin affiliate or CPA offers with FB?

That's really strange. I just started advertising with facebook yesterday. I made my first ad last night and it was approved when I woke up this morning.

Did you read the "rules"?

Paul2525thomson · 10-10-2009, 11:42 AM

Thats cool,

I never thought about using Facebook yet. How good is the tracking on that and stats and stuff?

FBisMoney · 10-10-2009, 02:58 PM

Hey nettech,

Facebook converts bro, trust me. It's just a pain to get ads on it, and you really have to know your target demographics in order to get it to work. Sorry for semi-hijacking here. OP: As suggested, try doing some banners on the google content network otherwise target very specific long tail keywords, usually you can get those on the cheap.

Quote:

Originally Posted by nettech

Only problem with Facebook is that it doesn't convert!

I agree with the general consencus here, go for long tail keywords and banners! Use exact and phrase match and use broad very sparingly.

Obviously, you'll need to keep the ad groups incredibly 'tight' by ensurting highky targetted keywords and ad copy only. You can also run ad scheduling but you may miss a whole lot of potential customers unless you know your target market comeons online at specific times.

TimScott · 10-11-2009, 04:31 PM

Quote:

Originally Posted by JoshuaG

That's really strange. I just started advertising with facebook yesterday. I made my first ad last night and it was approved when I woke up this morning.

Did you read the "rules"?

yeah, i read them, but still got no love.

10-09-2009, 12:54 PM	#1
Paul2525thomson Warrior Member Join Date: Oct 2009 Location: London Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Best method for PPC on a budget Hi guys I would be interested to know peoples PPC methods when working with a client on a tight budget. I think Just targeting the exact keyword and specifying country and even demographic for extra targeted traffic.
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10-09-2009, 12:59 PM	#2
LMC 520+ sites and counting War Room Member Join Date: Apr 2009 Location: Brooklyn, New York Posts: 1,541 Blog Entries: 16 Thanks: 310 Thanked 1,315 Times in 300 Posts Contact Info	Re: Best method for PPC on a budget Paul, I would highly suggest using PPC banners instead of PPC Text. There is less competition, the results still come in, sometimes even better, the only con is, it takes longer to rach a visitor goal. However, top keywords $.10 on banners compared to $1.50 on Text
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10-09-2009, 01:30 PM	#5
ppcpimp We own niches Join Date: Jul 2009 Posts: 183 Thanks: 2 Thanked 11 Times in 11 Posts	Re: Best method for PPC on a budget in my opinion, if you know your target audience and you are on a very tight budget I would go with Facebook ads or atleast give them consideration. You can geo target down to a zip code, you can age/gender target and all on a CPC. def worth a look.
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10-09-2009, 01:31 PM	#6
Anup Mahajan Firm Believer In Karma War Room Member Join Date: Jun 2008 Posts: 796 Thanks: 71 Thanked 104 Times in 51 Posts	Re: Best method for PPC on a budget I would recommend going for long tail keywords that the buyers would use in their searches.. yes you should target exact demographic as well as turn off context advertising... As far as adwords is concerned, try to save every penny as it is easy to blow one month's advertising budget in a day.. And one more thing, do not forget to split test your ads... Good luck
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10-09-2009, 01:33 PM	#7
Charleskidd Extremely Skilled Warrior Join Date: Sep 2009 Location: New York Posts: 250 Thanks: 1 Thanked 6 Times in 5 Posts Social Networking Contact Info	Re: Best method for PPC on a budget Start with banners and if you decide to go into text ads, make sure you use long tail keywords.
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10-09-2009, 04:12 PM	#8
nettech AdSense Crazy Join Date: Jul 2008 Location: London, United Kingdom & one day Dubai (UAE) Posts: 731 Thanks: 86 Thanked 80 Times in 70 Posts	Re: Best method for PPC on a budget Only problem with Facebook is that it doesn't convert! I agree with the general consencus here, go for long tail keywords and banners! Use exact and phrase match and use broad very sparingly. Obviously, you'll need to keep the ad groups incredibly 'tight' by ensurting highky targetted keywords and ad copy only. You can also run ad scheduling but you may miss a whole lot of potential customers unless you know your target market comeons online at specific times.

10-09-2009, 08:36 PM	#9
TimScott Hot Dogg Struttin Floozy Join Date: Jan 2009 Location: Oregon Posts: 236 Thanks: 44 Thanked 17 Times in 16 Posts Social Networking	Re: Best method for PPC on a budget Or even give YSM and Adcenter a try.There is less traffic, but for getting your feet wet on a tight budget, theres no better place to start
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10-09-2009, 08:41 PM	#10
trapp120 Active Warrior Join Date: Oct 2009 Location: Vancouver, WA Posts: 52 Thanks: 1 Thanked 6 Times in 6 Posts	Re: Best method for PPC on a budget I've done $800 in profit a day off of $200 spend on FB. I'm glad some of my competitors feel it doesn't convert. I mean, why would it? You only have access to 250m people broken down by demographic

10-10-2009, 11:42 AM	#13
Paul2525thomson Warrior Member Join Date: Oct 2009 Location: London Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Best method for PPC on a budget Thats cool, I never thought about using Facebook yet. How good is the tracking on that and stats and stuff?
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