Singular Or Plural?

Boris_yo · 10-10-2009, 03:25 PM

When i targeted keyword in singular and plural. What should i choose? Should i base my website around plural "wood tables" so for example people searching for "wood table" will also get to my site?

Maybe i should create 2 sites woodtable.com and woodtables.com so i will get traffic searching for "wood table" and "wood tables"?

In short should i create 2 websites (singular+plural) or one website with plural will be enough and will catch traffic searching for singular?

Tommo2007 · 10-10-2009, 04:30 PM

I would say pluralise. I've recently starting working for a company that creates on-line business directories and pluralisation is a huge part of what they do. On that basis I say pluralise. Best of luck to you.

kingside · 10-10-2009, 04:39 PM

Use keyword research tools to check both. Always cross-check your results (make sure both keyword tools provide the same results). There's no single answer to this question because it really varies from term to term.

Look for keywords where the singular gets a ton of searches but everyone is optimizing for the plural, then grab the exact match domain and you should be set.

dzoaffiliate · 10-10-2009, 05:25 PM

you should do both and setup individual adgroups per keyword. Here's my video to explain this in detail...

Created by Camtasia Studio 5

amerigo · 10-10-2009, 05:29 PM

I have the best experience with singular within the domain name, plural in the path, plural in the h1 header, and singular in the first sentence of the first paragraph under the h1 header.

Using this method, I am able to rank for both.

lanta99 · 10-10-2009, 08:34 PM

Plural.

Think about it this way, if you website is woodtables.com and someone searches up wood table or wood tables, your URL is highlighted.

However, if you website is woodtable.com and someone searches up wood table and wood tables, your URL would only be highlighted for the term wood table.

Regards
~George

dburk · 10-11-2009, 11:01 AM

Hi Boris_yo,

The first rule in SEO is that search engines rank web pages not websites. When you say "website" you are implying that you will have more than one web page. There is no limit to how many pages your website has and therefore no limit on how many different keywords your website can target.

Create pages on your website that are optimized for each variant of your keyword and as many more related keywords that you can find.

If you are focusing on the keyword in your domain name, I would register both the singular and plural versions if they are available. You can redirect traffic from one to the other. Do a quick check in AdWords keyword tool to see which version of the keyword has the most volume of searches and use that one for your domain. In most cases the plural will be better because it often implies commercial intent.

Boris_yo · 10-11-2009, 02:50 PM

Thanks for answers.

If i redirect traffic from one domain to the other (example:woodtables.com to woodtable.com) then i won't get exact match in Title, Description And Content when i search in Google.

What i mean is this: if i search for phrase "wood tables" then i will see it only in URL. What i will see in Title and Description will be "wood table" since woodtables.com redirects to woodtable.com

mattlaclear · 10-11-2009, 02:58 PM

Keep in mind when you're doing your seo research that prospects who search "wood tables" might be looking for something totally different than someone searching "wood table".

The folks searching the plural form may actually be looking for a table to purchase. So they use the plural because they want to choose from a selection of tables. While someone searching "wood table" in the singular form might just be searching for a way to care for their existing wood table.

So if you're a vendor selling tables I would say go with the plural form. If you sell cleaning supplies for wood tables I would suggest going with the singular.

The goal is to draw in the precise type of prospect you're looking to sell to. Drawing anyone other than that would be most unoptimized for all parties concerned.

paulgl · 10-11-2009, 03:07 PM

Someone said best above.
Websites are ranked, not domains.
You are under the false assumption that wood tables in the url matters.
Since wood tables (and wood table for that matter) are pieces of
furniture, when doing a search for either, probably a furniture company
without wood table in the domain is outranking everything. And probably
a couple of pages deep. Do a search on google for wood tables and
find out.

I've said it before and I'll say it again. The most important part of
getting a website ranked is what you do for SEO as far as the site
goes. The url is secondary. In the top 10 for google for wood tables?
Nary a site with wood table in the domain.

In fact, I'd say the url is not even that important. A great domain
does not mean squat if there is nothing to back it up.

You could have a domain like greenteadesign.com and rank high
for wood tables. Oh! They already do. #2 behind target.com.

Paul

Joshua.E1 · 10-11-2009, 09:53 PM

I would go for the one that has the most volume. That being said, some said that the opposite may have a higher conversion instead.

Whatever I do, I would use Keyword Research Pro to find out the volume and competitiveness of the keywords I am targeting.

ShopZipCode · 10-12-2009, 02:11 AM

What's more important is to have your site SEO friendly. This will be useful when search engines crawl your site.

Boris_yo · 10-12-2009, 12:27 PM

Cheers for answers guys.

paulgl · 10-12-2009, 01:48 PM

Quote:

Originally Posted by Cecille20

Seems wood tables is the no.4 top searches.I hope it might help

If that's true, and there is no top ten result with wood tables in domain, quotes
or not, and greenteadesign.com still tops out, case closed.

Paul

JohnSuitcase · 02-25-2010, 09:53 PM

I realize this is an old thread, but I just was looking at the related domains, and it seems that all of the 'woodtable' domains are just parked, so they would not rank well.

In my (admittedly limited) experience, most search engines will give a keyword-domain match high precedence, if the site is at all well-designed, and related to the keyword. Parked domains don't get listed, of course.

10-10-2009, 03:25 PM	#1
Boris_yo Advanced Warrior Join Date: Jul 2007 Location: , , Israel. Posts: 562 Thanks: 123 Thanked 14 Times in 13 Posts	Singular Or Plural? When i targeted keyword in singular and plural. What should i choose? Should i base my website around plural "wood tables" so for example people searching for "wood table" will also get to my site? Maybe i should create 2 sites woodtable.com and woodtables.com so i will get traffic searching for "wood table" and "wood tables"? In short should i create 2 websites (singular+plural) or one website with plural will be enough and will catch traffic searching for singular?

10-10-2009, 04:39 PM	#3
kingside Active Warrior Join Date: Dec 2006 Posts: 57 Thanks: 3 Thanked 2 Times in 2 Posts	Re: Singular Or Plural? Use keyword research tools to check both. Always cross-check your results (make sure both keyword tools provide the same results). There's no single answer to this question because it really varies from term to term. Look for keywords where the singular gets a ton of searches but everyone is optimizing for the plural, then grab the exact match domain and you should be set.

10-10-2009, 05:25 PM	#4
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 491 Thanks: 10 Thanked 44 Times in 38 Posts Social Networking	Re: Singular Or Plural? you should do both and setup individual adgroups per keyword. Here's my video to explain this in detail... Created by Camtasia Studio 5
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10-10-2009, 05:29 PM	#5
amerigo Active Warrior War Room Member Join Date: Dec 2008 Posts: 80 Thanks: 2 Thanked 10 Times in 8 Posts	Re: Singular Or Plural? I have the best experience with singular within the domain name, plural in the path, plural in the h1 header, and singular in the first sentence of the first paragraph under the h1 header. Using this method, I am able to rank for both.
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10-10-2009, 08:34 PM	#6
lanta99 SERP Elite War Room Member Join Date: Apr 2009 Location: Virginia, United States Posts: 421 Thanks: 188 Thanked 87 Times in 27 Posts Social Networking Contact Info	Re: Singular Or Plural? Plural. Think about it this way, if you website is woodtables.com and someone searches up wood table or wood tables, your URL is highlighted. However, if you website is woodtable.com and someone searches up wood table and wood tables, your URL would only be highlighted for the term wood table. Regards ~George

10-10-2009, 04:30 PM	#2
Tommo2007 Warrior Member Join Date: Jun 2007 Location: , , Australia. Posts: 16 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Singular Or Plural? I would say pluralise. I've recently starting working for a company that creates on-line business directories and pluralisation is a huge part of what they do. On that basis I say pluralise. Best of luck to you.

10-11-2009, 11:01 AM	#7
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Singular Or Plural? Hi Boris_yo, The first rule in SEO is that search engines rank web pages not websites. When you say "website" you are implying that you will have more than one web page. There is no limit to how many pages your website has and therefore no limit on how many different keywords your website can target. Create pages on your website that are optimized for each variant of your keyword and as many more related keywords that you can find. If you are focusing on the keyword in your domain name, I would register both the singular and plural versions if they are available. You can redirect traffic from one to the other. Do a quick check in AdWords keyword tool to see which version of the keyword has the most volume of searches and use that one for your domain. In most cases the plural will be better because it often implies commercial intent.
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10-11-2009, 02:50 PM	#8
Boris_yo Advanced Warrior Join Date: Jul 2007 Location: , , Israel. Posts: 562 Thanks: 123 Thanked 14 Times in 13 Posts	Re: Singular Or Plural? Thanks for answers. If i redirect traffic from one domain to the other (example:woodtables.com to woodtable.com) then i won't get exact match in Title, Description And Content when i search in Google. What i mean is this: if i search for phrase "wood tables" then i will see it only in URL. What i will see in Title and Description will be "wood table" since woodtables.com redirects to woodtable.com

10-11-2009, 02:58 PM	#9
mattlaclear Lethal SEO Kung Fu Master War Room Member Join Date: Sep 2009 Location: Mason, MI 48854 Posts: 3,810 Blog Entries: 50 Thanks: 1,660 Thanked 1,267 Times in 626 Posts Social Networking	Re: Singular Or Plural? Keep in mind when you're doing your seo research that prospects who search "wood tables" might be looking for something totally different than someone searching "wood table". The folks searching the plural form may actually be looking for a table to purchase. So they use the plural because they want to choose from a selection of tables. While someone searching "wood table" in the singular form might just be searching for a way to care for their existing wood table. So if you're a vendor selling tables I would say go with the plural form. If you sell cleaning supplies for wood tables I would suggest going with the singular. The goal is to draw in the precise type of prospect you're looking to sell to. Drawing anyone other than that would be most unoptimized for all parties concerned.
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10-11-2009, 03:07 PM	#10
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,846 Thanks: 803 Thanked 1,199 Times in 886 Posts	Re: Singular Or Plural? Someone said best above. Websites are ranked, not domains. You are under the false assumption that wood tables in the url matters. Since wood tables (and wood table for that matter) are pieces of furniture, when doing a search for either, probably a furniture company without wood table in the domain is outranking everything. And probably a couple of pages deep. Do a search on google for wood tables and find out. I've said it before and I'll say it again. The most important part of getting a website ranked is what you do for SEO as far as the site goes. The url is secondary. In the top 10 for google for wood tables? Nary a site with wood table in the domain. In fact, I'd say the url is not even that important. A great domain does not mean squat if there is nothing to back it up. You could have a domain like greenteadesign.com and rank high for wood tables. Oh! They already do. #2 behind target.com. Paul
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10-11-2009, 09:53 PM	#11
Joshua.E1 HyperActive Warrior Join Date: Jul 2009 Posts: 258 Thanks: 0 Thanked 10 Times in 10 Posts	Re: Singular Or Plural? I would go for the one that has the most volume. That being said, some said that the opposite may have a higher conversion instead. Whatever I do, I would use Keyword Research Pro to find out the volume and competitiveness of the keywords I am targeting.
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10-12-2009, 02:11 AM	#12
ShopZipCode Active Warrior Join Date: Sep 2009 Posts: 46 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Singular Or Plural? What's more important is to have your site SEO friendly. This will be useful when search engines crawl your site.
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10-12-2009, 12:27 PM	#13
Boris_yo Advanced Warrior Join Date: Jul 2007 Location: , , Israel. Posts: 562 Thanks: 123 Thanked 14 Times in 13 Posts	Re: Singular Or Plural? Cheers for answers guys.

02-25-2010, 09:53 PM	#15
JohnSuitcase Warrior Member Join Date: Oct 2009 Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Singular Or Plural? I realize this is an old thread, but I just was looking at the related domains, and it seems that all of the 'woodtable' domains are just parked, so they would not rank well. In my (admittedly limited) experience, most search engines will give a keyword-domain match high precedence, if the site is at all well-designed, and related to the keyword. Parked domains don't get listed, of course.