301 Redirect

[bigcat1967]

I am trying to rank a client in a niche - let's call it - "Taming Wild Horses" - he went out and bought a domain name called TamingWildHorses dot com (again, names are made up to protect the innocent ). He has his main site that is totally named something else.

He was wondering if a 301 redirect from TamingWildHorses dot com to his main site have any value from a SEO perspective?

I know that some webmasters sometimes share two or more sites - one is the main site and the other site is smaller but meant for a specific niche.

So what is the best way of going about to do this?

[Jeff Scott]

Your client will need to have their new domain have unique content in order for it rank. You CAN do a 301 redirect, but I wouldn't advise it since it's a new domain and probably isn't indexed so you're not going to get any benefit to the main target site.

After all, what good is a redirect from a site that isn't ranked and getting any traffic?

Instead, put the new Taming Wild Horses site on a wordpress blog, fill it with unique content with anchor text links to your target site, put up a header banner promoting your target site (visually and with a link). That way if/when the new domain starts to move up and get traffic, visitors will be exposed to the target domain with visual banners and contextual links in the articles.