Google Adwords

Kevin Walker · 10-21-2009, 11:30 AM

Hi guys, I'm looking for some sound common sense advice on how to use Google Adwords.

I had a campaign up at the moment and everything checks out regarding the quality of the keywords, the advert and my landing page and fully meets with all of Google's requirements for these.

When I run the campaign it runs fine and I gets a few clicks, between 7 and 12, but then after around about 10 or 20 minutes the advert stops running and I'm told that the quality of my webpage is poor and I get a quality rating of 1/10.

This has happened on several occasions using different adverts and different keywords at different times of day with different budgets (usually my budget is £5 to £10 today and between 50p to £3 per click).

Can anyone shed any light on this as to why the adverts run and then stop and why my quality rating at one time is good and allows the adverts to run and a few minutes later its poor and the whole thing comes to a grinding halt!

Many thanks.

Regards Kevin.

dburk · 10-21-2009, 01:32 PM

Hi Kevin,

It sounds as if you have a problem with your landing page. If you go into your campaign keywords you will see a status column with an icon that will give you additional information about what is causing your poor quality score when you hover your mouse pointer over it.

You can also try the Diagnostic Tool, but it only works for certain types of campaigns:

https://adwords.google.com/select/DiagnosticTool

Kevin Walker · 10-21-2009, 02:13 PM

Hi Don, thanks for the reply. I've already tried what you suggest and made all the recommended alterations, but I still get the same results!!

Kevin.

dburk · 10-21-2009, 03:02 PM

Hi Kevin,

Were you able to identify what was causing your Poor Quality Score? You must deal with the specific problem, and not just in a way that you are satisfied, but in the way AdWords is satisfied. If your problem was a result of a human review you may need to wait for the next human reviewer.

One of the most common causes lately for this type of Google Slap is specifically for reviewing or recommending an affiliate offer. The FTC has been executing a major crackdown on blogs that endorse products in exchange for payment or commissions on sales. This is considered misleading and deceptive by the FTC and Google has cracked down on AdWords advertisers to avoid liability. If your landing page offer is for an affiliate product you could be running afoul of this policy.

Without seeing your landing page I cannot offer you anything more specific. I can tell you that I have had many new clients that swore to me that they were in compliance only to discover major issues that they never bothered to check. There isn't a single line in Google's guidelines that can be safely ignored. If it wasn't essential they wouldn't include it. Can you honestly say that your landing page is in compliance with every single word of their webmaster guidelines?

TimScott · 10-21-2009, 03:12 PM

Are you sending people strait to a squeeze page with an opt in form or a buy now page? If you are, than thats your problem. Since this last google slap, you have to send your traffic to some content first, and then on the second page send them to a buy or opt in page. Google wants to see good unique content that is relevant and helpful to the user. It sucks, cause there will be a drop in leads at first until you get it optimized, but you gotta play by googles rules.

Kevin Walker · 10-21-2009, 04:36 PM

Hi Don and thanks again for your response.

The poor quality score was caused by a number of things which were addressed and then the ad took off again for about 10, 20 30 mins. before failing again!! The issues were low budget - topped up and took off. Poor quality landing page - modified and improved and ad took off again. Relevance of keywords to landing page - altered and ad took off yet again! Bid below 1st page estimate - so kept upping the bid until ad took off again.

Also advertisement score and recent advertiser competition were cited by Google as the reasons for the ad not appearing.

As far as I'm aware the above were not as a result of human review and I'm not aware that any human review has been carried out. How would I be able to find this out?

My site has nothing to do with any affiliate offers. It's promoting YNB/home based online businesses.

My landing page is here http://kevinwalkersmoneybusiness.com/ If you could have a look and let me know what you think I'd be grateful.

My Google ad is as follows:

·Make Money On Line
·Simple Facts
·I Made it work
·www.KevinWalkersMoneyBusiness.com

·I Made It Work
·Want to know how
·Visit me
·www.KevinWalkersMoneyBusiness.com
·
·YourNetBiz?
·Simple Facts
·I Made it work
·www.KevinWalkersMoneyBusiness.com
·
·Looking At YourNetBiz?
·Why?
·I Made this work
·www.KevinWalkersMoneyBusiness.com

My keywords are:

[work from home]
[make money online]
[make money]
[make money on line]
[my internet business]
[stuart ross]
[shaun smith]
[simon stepsys]
[damian benko]
[your net biz]
[yournetbiz]
[brett wash]

''work from home''
''make money online''
''make money''
''make money on line''
''my internet business''
''stuart ross''
''shaun smith''
''simon stepsys''
''damian benko''
''your net biz''
''yournetbiz''
''brett wash''

kevin walker
''kevin walker''
[kevin walker]

net biz
netbiz
on line biz
online biz
onlinebiz

[net biz]
[netbiz]
[on line biz]
[online biz]
[onlinebiz]

''net biz''
''netbiz''
''on line biz''
''online biz''
''onlinebiz''

internet home biz
internethome biz
internet homebiz
internethomebiz

''internet home biz''
''internethome biz''
''internet homebiz''
''internethomebiz''

[internet home biz]
[internethome biz]
[internet homebiz]
[internethomebiz]

In answer to your last point 'No, I can't'

Kind regards, Kevin.

Kevin Walker · 10-21-2009, 05:22 PM

Hi Tim, they're sent straight to a squeeze/landing/capture page and that's it - it's just a one page website!

I don't mind playing by the rules as long as Google tell me what they are!! LOL

When did this Google slap come into force?

Kevin.

Lucid · 10-21-2009, 05:59 PM

Kevin, everything about your campaign is wrong.

First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned.

Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords.

Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on.

Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.

indexphp · 10-21-2009, 11:36 PM

Quote:

Originally Posted by Lucid

Kevin, everything about your campaign is wrong.

First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned.

Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords.

Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on.

Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.

Glad I didn't have to type this all out myself!

Kevin Walker · 10-22-2009, 01:54 PM

Quote:

Originally Posted by Kevin Walker

Hi Don and thanks again for your response.

The poor quality score was caused by a number of things which were addressed and then the ad took off again for about 10, 20 30 mins. before failing again!! The issues were low budget - topped up and took off. Poor quality landing page - modified and improved and ad took off again. Relevance of keywords to landing page - altered and ad took off yet again! Bid below 1st page estimate - so kept upping the bid until ad took off again.

Also advertisement score and recent advertiser competition were cited by Google as the reasons for the ad not appearing.

As far as I'm aware the above were not as a result of human review and I'm not aware that any human review has been carried out. How would I be able to find this out?

My site has nothing to do with any affiliate offers. It's promoting YNB/home based online businesses.

My landing page is here http://kevinwalkersmoneybusiness.com/ If you could have a look and let me know what you think I'd be grateful.

My Google ad is as follows:

·Make Money On Line
·Simple Facts
·I Made it work
·www.KevinWalkersMoneyBusiness.com

·I Made It Work
·Want to know how
·Visit me
·www.KevinWalkersMoneyBusiness.com
·
·YourNetBiz?
·Simple Facts
·I Made it work
·www.KevinWalkersMoneyBusiness.com
·
·Looking At YourNetBiz?
·Why?
·I Made this work
·www.KevinWalkersMoneyBusiness.com

My keywords are:

[work from home]
[make money online]
[make money]
[make money on line]
[my internet business]
[stuart ross]
[shaun smith]
[simon stepsys]
[damian benko]
[your net biz]
[yournetbiz]
[brett wash]

''work from home''
''make money online''
''make money''
''make money on line''
''my internet business''
''stuart ross''
''shaun smith''
''simon stepsys''
''damian benko''
''your net biz''
''yournetbiz''
''brett wash''

kevin walker
''kevin walker''
[kevin walker]

net biz
netbiz
on line biz
online biz
onlinebiz

[net biz]
[netbiz]
[on line biz]
[online biz]
[onlinebiz]

''net biz''
''netbiz''
''on line biz''
''online biz''
''onlinebiz''

internet home biz
internethome biz
internet homebiz
internethomebiz

''internet home biz''
''internethome biz''
''internet homebiz''
''internethomebiz''

[internet home biz]
[internethome biz]
[internet homebiz]
[internethomebiz]

In answer to your last point 'No, I can't'

Kind regards, Kevin.

Hi Don, do you have any thoughts on this please?

kevin.

Sancho Sanches · 10-22-2009, 10:39 PM

Hi, Kevin

I know it may not appear to you that you are doing anything wrong and it may flabbergast you as to why Google is picking on you.

But as one example, and this is symbolic of most of what is wrong with your campaign.

Take net biz for instance.

You are bidding on this keyword and trying to get this traffic to your site.

What does net biz have to do with your site?

The phrase net biz doesn't even appear on your landing page.

It doesn't matter that you think people who might be looking for net biz would like to have some of what you're offering.

To Google it's like apples and oranges.

And I think someone else mentioned that the ads are weak and I think may be trying to be too clever at the cost of being descriptive and relevant.

Sometimes it's not that there is not necessarily anything wrong with what we do but it only matters what Google thinks and how they want to run their business.

...

askloz · 10-23-2009, 06:52 AM

Kevin, in the next 1-2 weeks, head over to KEUniversity.com

I'm doing a case study on how to use Adwords and how to track them.

10-21-2009, 11:30 AM	#1
Kevin Walker The Kewco Trading Company War Room Member Join Date: Oct 2009 Location: Sheffield, England, United Kingdom Posts: 78 Blog Entries: 1 Thanks: 37 Thanked 0 Times in 0 Posts Social Networking Contact Info	Google Adwords Hi guys, I'm looking for some sound common sense advice on how to use Google Adwords. I had a campaign up at the moment and everything checks out regarding the quality of the keywords, the advert and my landing page and fully meets with all of Google's requirements for these. When I run the campaign it runs fine and I gets a few clicks, between 7 and 12, but then after around about 10 or 20 minutes the advert stops running and I'm told that the quality of my webpage is poor and I get a quality rating of 1/10. This has happened on several occasions using different adverts and different keywords at different times of day with different budgets (usually my budget is £5 to £10 today and between 50p to £3 per click). Can anyone shed any light on this as to why the adverts run and then stop and why my quality rating at one time is good and allows the adverts to run and a few minutes later its poor and the whole thing comes to a grinding halt! Many thanks. Regards Kevin.

10-21-2009, 01:32 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: Google Adwords Hi Kevin, It sounds as if you have a problem with your landing page. If you go into your campaign keywords you will see a status column with an icon that will give you additional information about what is causing your poor quality score when you hover your mouse pointer over it. You can also try the Diagnostic Tool, but it only works for certain types of campaigns: https://adwords.google.com/select/DiagnosticTool
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

10-21-2009, 02:13 PM	#3
Kevin Walker The Kewco Trading Company War Room Member Join Date: Oct 2009 Location: Sheffield, England, United Kingdom Posts: 78 Blog Entries: 1 Thanks: 37 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Google Adwords Hi Don, thanks for the reply. I've already tried what you suggest and made all the recommended alterations, but I still get the same results!! Kevin.

10-21-2009, 03:02 PM	#4
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: Google Adwords Hi Kevin, Were you able to identify what was causing your Poor Quality Score? You must deal with the specific problem, and not just in a way that you are satisfied, but in the way AdWords is satisfied. If your problem was a result of a human review you may need to wait for the next human reviewer. One of the most common causes lately for this type of Google Slap is specifically for reviewing or recommending an affiliate offer. The FTC has been executing a major crackdown on blogs that endorse products in exchange for payment or commissions on sales. This is considered misleading and deceptive by the FTC and Google has cracked down on AdWords advertisers to avoid liability. If your landing page offer is for an affiliate product you could be running afoul of this policy. Without seeing your landing page I cannot offer you anything more specific. I can tell you that I have had many new clients that swore to me that they were in compliance only to discover major issues that they never bothered to check. There isn't a single line in Google's guidelines that can be safely ignored. If it wasn't essential they wouldn't include it. Can you honestly say that your landing page is in compliance with every single word of their webmaster guidelines?
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

10-21-2009, 03:12 PM	#5
TimScott Hot Dogg Struttin Floozy Join Date: Jan 2009 Location: Oregon Posts: 236 Thanks: 44 Thanked 17 Times in 16 Posts Social Networking	Re: Google Adwords Are you sending people strait to a squeeze page with an opt in form or a buy now page? If you are, than thats your problem. Since this last google slap, you have to send your traffic to some content first, and then on the second page send them to a buy or opt in page. Google wants to see good unique content that is relevant and helpful to the user. It sucks, cause there will be a drop in leads at first until you get it optimized, but you gotta play by googles rules.
	Read My Thoughts Tim Scott's Blog

10-21-2009, 04:36 PM	#6
Kevin Walker The Kewco Trading Company War Room Member Join Date: Oct 2009 Location: Sheffield, England, United Kingdom Posts: 78 Blog Entries: 1 Thanks: 37 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Google Adwords Hi Don and thanks again for your response. The poor quality score was caused by a number of things which were addressed and then the ad took off again for about 10, 20 30 mins. before failing again!! The issues were low budget - topped up and took off. Poor quality landing page - modified and improved and ad took off again. Relevance of keywords to landing page - altered and ad took off yet again! Bid below 1st page estimate - so kept upping the bid until ad took off again. Also advertisement score and recent advertiser competition were cited by Google as the reasons for the ad not appearing. As far as I'm aware the above were not as a result of human review and I'm not aware that any human review has been carried out. How would I be able to find this out? My site has nothing to do with any affiliate offers. It's promoting YNB/home based online businesses. My landing page is here http://kevinwalkersmoneybusiness.com/ If you could have a look and let me know what you think I'd be grateful. My Google ad is as follows: ·Make Money On Line ·Simple Facts ·I Made it work ·www.KevinWalkersMoneyBusiness.com ·I Made It Work ·Want to know how ·Visit me ·www.KevinWalkersMoneyBusiness.com · ·YourNetBiz? ·Simple Facts ·I Made it work ·www.KevinWalkersMoneyBusiness.com · ·Looking At YourNetBiz? ·Why? ·I Made this work ·www.KevinWalkersMoneyBusiness.com My keywords are: [work from home] [make money online] [make money] [make money on line] [my internet business] [stuart ross] [shaun smith] [simon stepsys] [damian benko] [your net biz] [yournetbiz] [brett wash] ''work from home'' ''make money online'' ''make money'' ''make money on line'' ''my internet business'' ''stuart ross'' ''shaun smith'' ''simon stepsys'' ''damian benko'' ''your net biz'' ''yournetbiz'' ''brett wash'' kevin walker ''kevin walker'' [kevin walker] net biz netbiz on line biz online biz onlinebiz [net biz] [netbiz] [on line biz] [online biz] [onlinebiz] ''net biz'' ''netbiz'' ''on line biz'' ''online biz'' ''onlinebiz'' internet home biz internethome biz internet homebiz internethomebiz ''internet home biz'' ''internethome biz'' ''internet homebiz'' ''internethomebiz'' [internet home biz] [internethome biz] [internet homebiz] [internethomebiz] In answer to your last point 'No, I can't' Kind regards, Kevin.

10-21-2009, 05:22 PM	#7
Kevin Walker The Kewco Trading Company War Room Member Join Date: Oct 2009 Location: Sheffield, England, United Kingdom Posts: 78 Blog Entries: 1 Thanks: 37 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: Google Adwords Hi Tim, they're sent straight to a squeeze/landing/capture page and that's it - it's just a one page website! I don't mind playing by the rules as long as Google tell me what they are!! LOL When did this Google slap come into force? Kevin.

10-21-2009, 05:59 PM	#8
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,095 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Google Adwords Kevin, everything about your campaign is wrong. First, Google doesn't like these make money online sites. That's your major problem. Don't use Adwords to promote this page. In fact, delete your campaign before your account gets banned. Your ads are weak. Nothing there that is attracting. Not sure if you have separate groups for your different themes of your keywords. That should be done. It almost appears as if you have different groups based on match type but you have different themed keywords. Why bid on your name? Are you a well-known authority in this niche? Even so, your are not selling Kevin Walker or any of the other names you are bidding on. Your budget is very low, especially for some keywords that are searched on a lot every day and cost a lot. Expect few clicks per day (if your ads had good click rates) as your budget gets used up rather quickly.
	Learn to do PPC the right way.

10-22-2009, 10:39 PM	#11
Sancho Sanches HyperActive Warrior Join Date: Oct 2009 Location: In my body Posts: 132 Thanks: 1 Thanked 19 Times in 14 Posts	Re: Google Adwords Hi, Kevin I know it may not appear to you that you are doing anything wrong and it may flabbergast you as to why Google is picking on you. But as one example, and this is symbolic of most of what is wrong with your campaign. Take net biz for instance. You are bidding on this keyword and trying to get this traffic to your site. What does net biz have to do with your site? The phrase net biz doesn't even appear on your landing page. It doesn't matter that you think people who might be looking for net biz would like to have some of what you're offering. To Google it's like apples and oranges. And I think someone else mentioned that the ads are weak and I think may be trying to be too clever at the cost of being descriptive and relevant. Sometimes it's not that there is not necessarily anything wrong with what we do but it only matters what Google thinks and how they want to run their business. ...

10-23-2009, 06:52 AM	#12
askloz DailyTradingSystem.com War Room Member Join Date: Mar 2008 Location: United Kingdom. Posts: 2,766 Blog Entries: 3 Thanks: 151 Thanked 264 Times in 207 Posts Social Networking Contact Info	Re: Google Adwords Kevin, in the next 1-2 weeks, head over to KEUniversity.com I'm doing a case study on how to use Adwords and how to track them.
	HEADS UP Forex JV Partners Required - NEW Daily Trading System Forex Videos NEW Forex Signal Mentor - EVEN NEWER Ultimate Golden Cross NEW FX Signal Book