Project: PPC - Top Secret PPC Tactics

[semie]

Hi Fellow Warriors,

This is my first time on WF, as I usually frequent other forums like dp, the other wf, and some other ones. I am a pro SEO/SEM with an extreme passion for PPC, esp. adwords. I just launched my first product and could use opinions on the sales copy. I am also looking for JVs and affiliates to help promote. I hope to be a contributing member of this forum and help out anyone in need. If you have any questions, feel free to PM me anytime.

My products are in my signature below. Thanks all and looking forward to the threads!

semie

[bobmcalister]

is this an ad for your ebook ? hmmmm
if you want to have some evaluations, then you need to provide a link to your product .
bob

[semie]

Are my links not showing in my signature below?

[dburk]

Originally Posted by Neil Thrasher

I tried the ppc game for a few months, but mainly i used adwords. In the beginning, i did pretty well, profiting about 2k per month, but then, wow! The same keywords i was getting for 5 cents quickly went up to 20 cents, then 50 cents, now those same keywords are at 80 cents or more! Had to rethink my strategy! Any reason for this sudden increase besides google being greedy?

Hi Neil,

Your minimum bids go up like that due to quality score issues. If they started out low and went up over time then I would say that was likely due to low CTRs for some of your keywords.

Also, if you don't structure your account properly you will pay extra for that. A QS history is maintained for each keyword, ad group and the account as a whole. You need to discontinue keywords and ads that perform poorly or earn a poor QS, if not your ad group QS and your whole account's QS will be affected.

Lastly, if you have a successful campaign it's quite possible that competitors will copy your campaign. This extra competition can drive your costs up. This is especially true when it comes to affiliate marketing. There are hordes of competitors that will quickly copy the success of any affiliate marketer.