How can you start a PPC campaign, when clicks are $10?

bravo75 · 10-26-2009, 02:50 PM

Are people really paying up to $20 a click? You could easily lose 1000s in a matter of hours. How can you attack a competitive market with these prices?

M Thompson · 10-26-2009, 02:56 PM

Start small and build up to it.. if you are making profit it doesn't matter if the clicks are $100

Blitzian · 10-26-2009, 03:02 PM

In highly competitive markets you will have to pay $10 and upwards for a click. However you need to focus on your conversion and focus on small group of keywords. There were campaigns where I would have a single keyword @ $25 CPC and $15k daily budget.

Choose your keywords wisely and have your good plan of attack.

SurviveUnemployment · 10-26-2009, 03:05 PM

What are these keywords that pay $20 a click? I need to start a blog around them!

winebuddy · 10-26-2009, 03:06 PM

you can also get around those higher priced clicks by getting your Q score to 10. If you have a Q score of 10, your clicks may be as much as 30% lower than ads around you.

David Wolfman · 10-26-2009, 03:06 PM

People can pay $20 per click due to the lifetime value of the customer. Even if they make initial loss in PPC but keep the buyer for a long time that's where they make a profit, and the campaign is successful.

The high price you see is an "entry" price , if your campaign CTR is successful and you get high scores google lowers your bid price.

Also the 1st spot on page is the most expensive but 2nd and 3rd can cost way less and statistically get more clicks. You don't have to be on 1st spot to make money.

hugofortin · 10-26-2009, 03:11 PM

Hi,

The keywords that people pay 10-20$ per keywords are the general one, such as MLM, Home based business, etc.

Make your ads more specific. Also, chose more targeted keywords to your niche. You will pay less per keywords.

Hugo

bravo75 · 10-26-2009, 03:14 PM

Quote:

Originally Posted by SurviveUnemployment

What are these keywords that pay $20 a click? I need to start a blog around them!

No, I mean you pay $20 a click

bravo75 · 10-26-2009, 03:15 PM

Quote:

Originally Posted by Shravnan

In highly competitive markets you will have to pay $10 and upwards for a click. However you need to focus on your conversion and focus on small group of keywords. There were campaigns where I would have a single keyword @ $25 CPC and $15k daily budget.

Choose your keywords wisely and have your good plan of attack.

Did you have any fingernails left?

TimScott · 10-26-2009, 08:27 PM

Keywords that are that expensive are usually in the insurance or mortgage industry. And even then they can be upwards of $50.00 click.

worcaz · 10-27-2009, 01:56 AM

better start with small amount first ie $0.30 or $1.00 per click

affiliated survivor · 10-27-2009, 03:24 AM

Look for something were the top spot isn´t that expensive. At least if your website doesn´t make a profit when paying $10 per click.

jasondinner · 10-27-2009, 11:07 AM

Maybe focus on longer tail keywords OR if you're new to all of this, start in
a different less competitive niche where the CPC is significantly lower.

I have a campaign I'm running right now where my average cost per click is $.23 (cents)
and my ROI so far is 1380%

Get 10 or 20 of those and you don't even need to play in those high cost per click markets.

Also, if you think outside of the box just a little, you can compete in those expensive
markets for much less than $10 a click. You're just bidding on the wrong keywords.

Hope this helps

Jason

mlevenhagen · 10-27-2009, 11:17 AM

Quote:

Originally Posted by bravo75

No, I mean you pay $20 a click

I think he's talking about the other side of the game; Adsense..

Already touched on, but yeah.. you can wedge yourself into a competitive market without spending an arm and a leg per click if you do your research and have a 'quality' situation.

In through the back door.. or the doors less traveled.

10-26-2009, 02:50 PM	#1
bravo75 HyperActive Warrior Join Date: Jul 2009 Location: Canada Posts: 113 Thanks: 4 Thanked 3 Times in 3 Posts	How can you start a PPC campaign, when clicks are $10? Are people really paying up to $20 a click? You could easily lose 1000s in a matter of hours. How can you attack a competitive market with these prices?
	Who wants to buy my crap anyway?

10-26-2009, 02:56 PM	#2
M Thompson Mark Thompson War Room Member Join Date: Apr 2006 Location: Marbella, Overlooking The Med Posts: 382 Thanks: 3 Thanked 62 Times in 28 Posts Social Networking	Re: How can you start a PPC campaign, when clicks are $10? Start small and build up to it.. if you are making profit it doesn't matter if the clicks are $100
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10-26-2009, 03:02 PM	#3
Blitzian HyperActive Warrior War Room Member Join Date: Sep 2006 Location: , , India. Posts: 166 Thanks: 1 Thanked 2 Times in 2 Posts	Re: How can you start a PPC campaign, when clicks are $10? In highly competitive markets you will have to pay $10 and upwards for a click. However you need to focus on your conversion and focus on small group of keywords. There were campaigns where I would have a single keyword @ $25 CPC and $15k daily budget. Choose your keywords wisely and have your good plan of attack.
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10-26-2009, 03:05 PM	#4
SurviveUnemployment Glad I Got Canned Join Date: Sep 2008 Location: NY Posts: 508 Thanks: 260 Thanked 53 Times in 39 Posts Social Networking	Re: How can you start a PPC campaign, when clicks are $10? What are these keywords that pay $20 a click? I need to start a blog around them!
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10-26-2009, 03:06 PM	#5
winebuddy Banned War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,046 Blog Entries: 4 Thanks: 80 Thanked 192 Times in 115 Posts Social Networking	Re: How can you start a PPC campaign, when clicks are $10? you can also get around those higher priced clicks by getting your Q score to 10. If you have a Q score of 10, your clicks may be as much as 30% lower than ads around you.

10-26-2009, 03:06 PM	#6
David Wolfman HyperActive Warrior War Room Member Join Date: Oct 2009 Location: Midlands, UK Posts: 176 Thanks: 13 Thanked 14 Times in 14 Posts	Re: How can you start a PPC campaign, when clicks are $10? People can pay $20 per click due to the lifetime value of the customer. Even if they make initial loss in PPC but keep the buyer for a long time that's where they make a profit, and the campaign is successful. The high price you see is an "entry" price , if your campaign CTR is successful and you get high scores google lowers your bid price. Also the 1st spot on page is the most expensive but 2nd and 3rd can cost way less and statistically get more clicks. You don't have to be on 1st spot to make money.
	http://DavidWolfman.com

10-26-2009, 03:11 PM	#7
hugofortin HyperActive Warrior Join Date: Aug 2007 Location: Ottawa, Canada. Posts: 152 Thanks: 3 Thanked 6 Times in 6 Posts	Re: How can you start a PPC campaign, when clicks are $10? Hi, The keywords that people pay 10-20$ per keywords are the general one, such as MLM, Home based business, etc. Make your ads more specific. Also, chose more targeted keywords to your niche. You will pay less per keywords. Hugo
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10-26-2009, 08:27 PM	#10
TimScott HyperActive Warrior Join Date: Jan 2009 Location: Oregon Posts: 161 Thanks: 34 Thanked 8 Times in 7 Posts Social Networking	Re: How can you start a PPC campaign, when clicks are $10? Keywords that are that expensive are usually in the insurance or mortgage industry. And even then they can be upwards of $50.00 click.
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10-27-2009, 01:56 AM	#11
worcaz Worcaz Join Date: Sep 2008 Location: Malaysia Posts: 15 Thanks: 4 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: How can you start a PPC campaign, when clicks are $10? better start with small amount first ie $0.30 or $1.00 per click
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10-27-2009, 03:24 AM	#12
affiliated survivor HyperActive Warrior War Room Member Join Date: May 2007 Location: , , . Posts: 214 Thanks: 0 Thanked 9 Times in 9 Posts	Re: How can you start a PPC campaign, when clicks are $10? Look for something were the top spot isn´t that expensive. At least if your website doesn´t make a profit when paying $10 per click.

10-27-2009, 11:07 AM	#13
jasondinner Senior Warrior Member War Room Member Join Date: Aug 2005 Location: Long Island, NY USA. Posts: 1,200 Thanks: 128 Thanked 68 Times in 51 Posts Social Networking	Re: How can you start a PPC campaign, when clicks are $10? Maybe focus on longer tail keywords OR if you're new to all of this, start in a different less competitive niche where the CPC is significantly lower. I have a campaign I'm running right now where my average cost per click is $.23 (cents) and my ROI so far is 1380% Get 10 or 20 of those and you don't even need to play in those high cost per click markets. Also, if you think outside of the box just a little, you can compete in those expensive markets for much less than $10 a click. You're just bidding on the wrong keywords. Hope this helps Jason
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