Google Adwords Vs. Yahoo Search

RichPirate · 10-26-2009, 04:23 PM

I had an ok campaign on Google Adwords recently (about 4% conversion rate) I tested for successful keywords and ads. I put those ads up on to yahoo search marketing and i'm getting about the same number of clicks for a lot cheaper but no sales.

has anyone else seen this. I'm a new comer to Yahoo Search Marketing. Are there any tips you could give me about what to look out for with Yahoo?

Thanks!

Ken Durham · 10-26-2009, 06:18 PM

In my experience with Yahoo it seems that click fraud is far more prevalent there.
I set up a system to monitor where the clicks came from as I noticed an unusually low conversion rate as you are noticing. To make a long story short, in 2 days I had contacted Yahoo 3 times about click fraud in which I did receive refunds. I also quit using their services after my budget ran out.

It seems Google is far better at detecting click fraud than Yahoo is at this moment imho

RichPirate · 10-26-2009, 06:24 PM

Well, that explains it, any way to try to avoid click fraud? I'm a little in the dark about it. Why would someone fraudulently generate clicks to my adds? to sabotage my campaign?

10-26-2009, 04:23 PM	#1
RichPirate Active Warrior War Room Member Join Date: Oct 2009 Posts: 88 Thanks: 8 Thanked 10 Times in 8 Posts	Google Adwords Vs. Yahoo Search I had an ok campaign on Google Adwords recently (about 4% conversion rate) I tested for successful keywords and ads. I put those ads up on to yahoo search marketing and i'm getting about the same number of clicks for a lot cheaper but no sales. has anyone else seen this. I'm a new comer to Yahoo Search Marketing. Are there any tips you could give me about what to look out for with Yahoo? Thanks!

10-26-2009, 06:18 PM	#2
Ken Durham Advanced Warrior War Room Member Join Date: Jun 2009 Location: Chesterton, IN Posts: 923 Thanks: 129 Thanked 193 Times in 153 Posts	Re: Google Adwords Vs. Yahoo Search In my experience with Yahoo it seems that click fraud is far more prevalent there. I set up a system to monitor where the clicks came from as I noticed an unusually low conversion rate as you are noticing. To make a long story short, in 2 days I had contacted Yahoo 3 times about click fraud in which I did receive refunds. I also quit using their services after my budget ran out. It seems Google is far better at detecting click fraud than Yahoo is at this moment imho
	Webmaster Services List Your Wealth Building Systems and Services for Free Insanity is doing the same thing over and over and expecting a different result ~ Einstein Insanity is doing the same thing over and over and never getting the same results ~ Ken

10-26-2009, 06:24 PM	#3
RichPirate Active Warrior War Room Member Join Date: Oct 2009 Posts: 88 Thanks: 8 Thanked 10 Times in 8 Posts	Re: Google Adwords Vs. Yahoo Search Well, that explains it, any way to try to avoid click fraud? I'm a little in the dark about it. Why would someone fraudulently generate clicks to my adds? to sabotage my campaign?