How to increase Quality Score on sales letter?

Free Time · 09-20-2008, 07:26 PM

My AdWords campaigns point to my main page, which is a sales letter for my product. My QS says my relevancy is great, but suggests I "improve the experience."

I get the objective, but I'm not sure how to do it. I have a blog with a lot of articles. It is linked from the main page. For a sales letter site, it looks very nice and professional. I've promoted many other sites which are just a sales letter, no articles, blog, etc, and there is no QS problem. So I'm obviously confused. What can i do to improve my Quality Score.

steveweber · 09-20-2008, 07:58 PM

There may not be a thing wrong with the sales page. For some reason Google believes there may be some issues with the combination of keyword, ad copy, and the landing page with respect to relevance.

It's not an exact science for sure. Their algorithm for grading quality score changes at times too. I had a nice little campaign going for one keyword to the same landing page for over 6 months. Then one day they gave it a poor QS. I had not changed anything on the landing page or in the campaign. Try as I may, I can't get it back to good.

A Chandler SEO · 09-20-2008, 10:47 PM

You might want to try some A/B testing.

tim_buchalka · 09-22-2008, 05:21 AM

Do you have your keywords in seperate adgroups?

Is it only a single adgroup that is causing a problem, or multiple?

If you don't have keywords in different adgroups, trying putting a single keyword in a single adgroup, and see what happens.

Try and figure out which keyword is causing the problem, and do a little optimization for that keyword.

Alternatively (yes I know it's time consuming) is to have multiple landing pages per keyword (or small group of keywords).

Cheers

Quote:

Originally Posted by Free Time

My AdWords campaigns point to my main page, which is a sales letter for my product. My QS says my relevancy is great, but suggests I "improve the experience."

I get the objective, but I'm not sure how to do it. I have a blog with a lot of articles. It is linked from the main page. For a sales letter site, it looks very nice and professional. I've promoted many other sites which are just a sales letter, no articles, blog, etc, and there is no QS problem. So I'm obviously confused. What can i do to improve my Quality Score.

CraigSunney · 09-25-2008, 01:09 PM

Free_Time

In addition to turning each page into a salesperson/sales channel for a single keyword....

You could also try ensuring the terms and privacy policy links are immediately accessible (without scrolling) under the call-to-action button (if they aren't already).

09-20-2008, 07:26 PM	#1
Free Time HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Los Angeles, CA Posts: 240 Thanks: 6 Thanked 53 Times in 14 Posts	How to increase Quality Score on sales letter? My AdWords campaigns point to my main page, which is a sales letter for my product. My QS says my relevancy is great, but suggests I "improve the experience." I get the objective, but I'm not sure how to do it. I have a blog with a lot of articles. It is linked from the main page. For a sales letter site, it looks very nice and professional. I've promoted many other sites which are just a sales letter, no articles, blog, etc, and there is no QS problem. So I'm obviously confused. What can i do to improve my Quality Score.

09-20-2008, 07:58 PM	#2
steveweber Steve Weber War Room Member Join Date: Mar 2007 Location: Southard, Oklahoma, USA. Posts: 668 Blog Entries: 2 Thanks: 8 Thanked 68 Times in 39 Posts	Re: How to increase Quality Score on sales letter? There may not be a thing wrong with the sales page. For some reason Google believes there may be some issues with the combination of keyword, ad copy, and the landing page with respect to relevance. It's not an exact science for sure. Their algorithm for grading quality score changes at times too. I had a nice little campaign going for one keyword to the same landing page for over 6 months. Then one day they gave it a poor QS. I had not changed anything on the landing page or in the campaign. Try as I may, I can't get it back to good.
	"Tired Of Beating Your Head Against The Wall?"

09-20-2008, 10:47 PM	#3
A Chandler SEO Warrior Member Join Date: Aug 2008 Location: Arizona Posts: 18 Thanks: 0 Thanked 1 Time in 1 Post	Re: How to increase Quality Score on sales letter? You might want to try some A/B testing.
	Phoenix SEO Local SEO Tucson Search Engine Optimization

09-25-2008, 01:09 PM	#5
CraigSunney Warrior Member Join Date: Sep 2008 Location: Italy Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to increase Quality Score on sales letter? Free_Time In addition to turning each page into a salesperson/sales channel for a single keyword.... You could also try ensuring the terms and privacy policy links are immediately accessible (without scrolling) under the call-to-action button (if they aren't already).