Google Adwords

Ravi Kumar · 11-01-2009, 07:54 PM

Dear Warriors,

I recently ventured into Google Adwords (PPC) and now getting floods for leads. In fact it is a bit scary and confusing.

How do I know if I am getting quality leads?
Also, when I reviewed the source of my clicks, I realized that 90% of the clicks are coming from 'Content Networks'. I remember reading somewhere that it is better to turn-off 'Content Networks'.

I was hoping some Warrirors with experience in this area could help me.!

Thanks
Ravi Kumar

jay-z · 11-01-2009, 08:24 PM

Content Network is one thing that Google is strong at where its competitors are not. Google has a large publisher network out there (Adsense, that's it) and by advertising in the Content Network, you get your ads out to a larger audience. However, you must know that the CTR is relatively low unlike the Search Network and the way you should write your text ads are also totally different. If you worry about getting the wrong audiences to click your ads, try to filter your ad with negative keywords and try to experiment with placement targeting and contextual placement targeting.

dburk · 11-01-2009, 09:51 PM

Hi Ravi,

You need to track your results. Split your campaigns and keep your Content Networks advertising in separate campaigns. Set up conversion tracking and track everything right down to the keyword level.

The most profitable bid levels for the content network will likely be very different from the most profitable bids for the Search Network. By separating and tracking these different networks you can manage each to generate the maximum available profits.

Another reason that you should separate them is because your ad text needs to be written differently for the different Networks for optimal results. Generally speaking, the more granularity in your account structure the better.

Ravi Kumar · 11-02-2009, 12:06 AM

Thanks Jay-z. I have put some negative keywords already. Only other thing I noticed is that traffic seems to be coming from 2 countries mainly. I guess I need to track the conversion rate and decide.

Ravi Kumar · 11-02-2009, 12:07 AM

dburk,

Thanks for the great advise.! I will create 2 different campaigns and see how they work.

Regards,
Ravi

11-01-2009, 07:54 PM	#1
Ravi Kumar Warrior Member War Room Member Join Date: Sep 2009 Posts: 17 Thanks: 10 Thanked 1 Time in 1 Post	Google Adwords - Is it safe to use Content Network Dear Warriors, I recently ventured into Google Adwords (PPC) and now getting floods for leads. In fact it is a bit scary and confusing. How do I know if I am getting quality leads? Also, when I reviewed the source of my clicks, I realized that 90% of the clicks are coming from 'Content Networks'. I remember reading somewhere that it is better to turn-off 'Content Networks'. I was hoping some Warrirors with experience in this area could help me.! Thanks Ravi Kumar
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11-01-2009, 08:24 PM	#2
jay-z Sorcerer Join Date: Oct 2009 Location: Kuala Lumpur, Malaysia Posts: 8 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Google Adwords - Is it safe to use Content Network Content Network is one thing that Google is strong at where its competitors are not. Google has a large publisher network out there (Adsense, that's it) and by advertising in the Content Network, you get your ads out to a larger audience. However, you must know that the CTR is relatively low unlike the Search Network and the way you should write your text ads are also totally different. If you worry about getting the wrong audiences to click your ads, try to filter your ad with negative keywords and try to experiment with placement targeting and contextual placement targeting.
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11-01-2009, 09:51 PM	#3
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,473 Thanks: 135 Thanked 640 Times in 552 Posts Contact Info	Re: Google Adwords - Is it safe to use Content Network Hi Ravi, You need to track your results. Split your campaigns and keep your Content Networks advertising in separate campaigns. Set up conversion tracking and track everything right down to the keyword level. The most profitable bid levels for the content network will likely be very different from the most profitable bids for the Search Network. By separating and tracking these different networks you can manage each to generate the maximum available profits. Another reason that you should separate them is because your ad text needs to be written differently for the different Networks for optimal results. Generally speaking, the more granularity in your account structure the better.
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11-02-2009, 12:06 AM	#4
Ravi Kumar Warrior Member War Room Member Join Date: Sep 2009 Posts: 17 Thanks: 10 Thanked 1 Time in 1 Post	Re: Google Adwords - Is it safe to use Content Network Thanks Jay-z. I have put some negative keywords already. Only other thing I noticed is that traffic seems to be coming from 2 countries mainly. I guess I need to track the conversion rate and decide.
	Serious about starting a Real, Solid Online Business? 3 1/2 Minute Video Shares Strategy IM Legends are Using to make huge profits

11-02-2009, 12:07 AM	#5
Ravi Kumar Warrior Member War Room Member Join Date: Sep 2009 Posts: 17 Thanks: 10 Thanked 1 Time in 1 Post	Re: Google Adwords - Is it safe to use Content Network dburk, Thanks for the great advise.! I will create 2 different campaigns and see how they work. Regards, Ravi
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