One Keyword Per AdGroup

Dexx · 11-02-2009, 07:43 PM

Hey Gang,

I've heard mixed thoughts on the strategy of placing just one keyword in each adgroup (whether it is search or content)

The main "negative" I have heard of this strategy, is the fact that you are limited to 2,000 adgroups, so if you end up with more than 2,000 keywords...you can't scale up any further without creating another account (or maybe just another campaign?)

The main "pro" I have heard is tighter themed adgroups can equal higher CTR and impressions for quality score...

What do you guys think?

How often do you go over the 2,000 adgroup mark with such a strategy?

nettech · 11-02-2009, 08:50 PM

I don't think you need to only put 1 keyword per ad group. As long as they are VERY tightly themed together you will see a good CTR and quality score. In theory a good idea but in practice its a logistical nightmare and not actually required.

Just ensure that your keyword is mentioned as much as possible in the title, desciprions and the url part and you shoudl be ok, you can also add in dynamic keyword insertion but that wont add to your quality score but may get the clicks.

Good luck

steveweber · 11-02-2009, 08:59 PM

Yes, limit your groups to VERY related keywords.

large dog collars
large dog callar
big dog collars
collars for big dogs

etc.

Remember the 80/20 rule. Focus on the 20% of keywords that will earn you 80% of your income. For the rest, dump them into larger ad groups.

11-02-2009, 07:43 PM	#1
Dexx Web 2 Guru War Room Member Join Date: Jul 2007 Location: Canada Posts: 549 Thanks: 24 Thanked 25 Times in 13 Posts Social Networking	One Keyword Per AdGroup - Anyone Doing This? Hey Gang, I've heard mixed thoughts on the strategy of placing just one keyword in each adgroup (whether it is search or content) The main "negative" I have heard of this strategy, is the fact that you are limited to 2,000 adgroups, so if you end up with more than 2,000 keywords...you can't scale up any further without creating another account (or maybe just another campaign?) The main "pro" I have heard is tighter themed adgroups can equal higher CTR and impressions for quality score... What do you guys think? How often do you go over the 2,000 adgroup mark with such a strategy?
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11-02-2009, 08:50 PM	#2
nettech HyperActive Warrior Join Date: Jul 2008 Location: London (UK) & Dubai (UAE) Posts: 255 Thanks: 18 Thanked 20 Times in 17 Posts Social Networking	Re: One Keyword Per AdGroup - Anyone Doing This? I don't think you need to only put 1 keyword per ad group. As long as they are VERY tightly themed together you will see a good CTR and quality score. In theory a good idea but in practice its a logistical nightmare and not actually required. Just ensure that your keyword is mentioned as much as possible in the title, desciprions and the url part and you shoudl be ok, you can also add in dynamic keyword insertion but that wont add to your quality score but may get the clicks. Good luck

11-02-2009, 08:59 PM	#3
steveweber Advanced Warrior War Room Member Join Date: Mar 2007 Location: Southard, Oklahoma, USA. Posts: 630 Blog Entries: 2 Thanks: 6 Thanked 61 Times in 33 Posts	Re: One Keyword Per AdGroup - Anyone Doing This? Yes, limit your groups to VERY related keywords. large dog collars large dog callar big dog collars collars for big dogs etc. Remember the 80/20 rule. Focus on the 20% of keywords that will earn you 80% of your income. For the rest, dump them into larger ad groups.
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