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Old 11-03-2009, 03:05 PM   #1
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Default PPC Campaigns - Spanish style

I am considering taking my first PPC campaign and doing a Spanish version. Not sure if the product will convert any but want to give a stab at it.

I would like to ask some of you who have tried this strategy, how do you register domain names for Spanish versions of your landing page?
The same way as for English pages, using a registrar such as GoDaddy.com?

I'm not sure if the potential Spanish speaking population searches for a term in Spanish in .com search engines or if you have to use a Spanish version of Google, Yahoo, etc.

Any help would be appreciated!

Thanks!
Doug
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Old 12-22-2009, 05:08 PM   #2
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Default Re: PPC Campaigns - Spanish style

here is the best way I have found to run campaigns on Google when targeting Spanish speakers.

Split your campaigns into 2, one that targets the Spanish language and one for english. Your creative, urls and LP will still be in Spanish, but this way you can separate and measure your results between the Google users who have Google set in Spanish and those who search on Google English.

good luck!
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Old 01-08-2010, 12:36 PM   #3
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Default Re: PPC Campaigns - Spanish style

Good luck with your Spanish campaign... I live in Spain, if I can be of any help, PM me any time!
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