Google AdWords Question ...

[Jonathan 2.0]

Hi Warriors,

I hope everyone is having a good day.

I have a quick question about Google AdWords (and other PPC providers). Basically, I want to set up an AdWords campaign with a sales letter that is the same for 5
campaigns except for a "keyword" on the page. So, fundamentally, it will be the same web page/sales letter except for different keywords.

An example would be:

(Headline)
"How To Buy Cheap Real Estate in Florida ..."
"How To Buy Cheap Real Estate in Utah ..."

Does Google (and other PPC providers) allow this? Or do they consider is "spamming?" Plus, is there anything else I should be concerned about?

Thank you for your help.

Cheers,
Jonathan P.

[sweetfranky]

Hi Jonathan,

I don't think google will mind as long as your not targeting the exact keywords for the same campaigns.

Is this what you mean?

Campaign A targets the keyword "Red Car" ---> widget.com/red-car

Campaign B targets the keyword "Blue Car" ---> widget.com/blue-car(same page as widget.com/red-car but with "blue car" as kw)

[Jonathan 2.0]

Originally Posted by sweetfranky

Hi Jonathan,

I don't think google will mind as long as your not targeting the exact keywords for the same campaigns.

Is this what you mean?

Campaign A targets the keyword "Red Car" ---> widget.com/red-car

Campaign B targets the keyword "Blue Car" ---> widget.com/blue-car(same page as widget.com/red-car but with "blue car" as kw)

Almost. (I think).

The way you've described it is correct providing that the keywords "Blue Car" will be on ALL of the blue car webpage. And then the keywords "Red Car" will be on ALL of the red car webpage. So, fundamentally the web pages will be the same except for the "keyword" (which will be in the headline, body copy, etc.)

Thank you for your time Sweet Franky. Much appreciated.

[Lucid]

Google has no problem with dynamically inserting keywords into your page. I would just be careful on how you do this as you want your headline and text to make sense depending on the keyword.

[grangonzo]

That's perfectly acceptable.
Is natural to want to target different markets with specific keywods.

Go ahead and do it that way, you won't have any issue at all.

[Jonathan 2.0]

Awesome. Thanks guys.

[SouthamptonAngel]

It is acceptable. To save you work, I'd suggest that you might automate it by passing the keyword as a variable (for instance)

[dzoaffiliate]

Plus make sure your headline (in the <h1> tags) is your main keyword.
Nowa days google hates review sites, so try to combine all your articles into one site with links for the various locales. This may be a bit of extra work, but it will be worth it and you can set it and forget it.
if you do decide to go with the dedicated pages, don't put them all under one domain with sub-domains! Not good. Instead, you should register one domain for eahc of your main keyword.

In fact i'm building a tool (will be a WSO) very soon that finds all available domains based on your keywords list. All automated.

DZ