An Amazing PPC Strategy That 99% of Marketers Dont Know About

Muz Azar · 11-05-2009, 07:53 PM

Ok guys, so everyone knows about google ads and direct targetted advertising when people are searching for information...blah...blah...same old story..

But what about only having your ads targetted to people who are just searching for products, people who have money in their hands, are ready to spend.

Ok guys its PPC on Amazon.com

I cant believe that hardly anyone is using this as it is so simple, and makes so much sense.

Placing your ads in front of people who are not looking for information as they do with search engines, but want to buy.

This is an extract from the website ClickRiver which runs amazon ads (so some bias perhaps) but nonetheless says:

"According to Nielsen Online, Amazon.com marketplace customers are 49% more likely to buy online than search engine users* and their inclination to do so extends to services as well as products"

A lot of the time people dont find what they are looking for on Amazon,and this is really where a marketer can swoop in with his ad and clean up the competition.

It really has been quite effective for me in the health niche and I really recommend that you experiment with this stratgey and let me know how you find it.

Would love to hear your thoughts

Rush · 11-05-2009, 07:56 PM

Great post!

This strategy can work really well. I have used clickriver before in the acai berry niche and I had excellent results.

11-05-2009, 07:53 PM	#1
Muz Azar Voodoo Chief Join Date: Nov 2009 Location: London, UK Posts: 10 Thanks: 2 Thanked 2 Times in 2 Posts Social Networking	An Amazing PPC Strategy That 99% of Marketers Dont Know About Ok guys, so everyone knows about google ads and direct targetted advertising when people are searching for information...blah...blah...same old story.. But what about only having your ads targetted to people who are just searching for products, people who have money in their hands, are ready to spend. Ok guys its PPC on Amazon.com I cant believe that hardly anyone is using this as it is so simple, and makes so much sense. Placing your ads in front of people who are not looking for information as they do with search engines, but want to buy. This is an extract from the website ClickRiver which runs amazon ads (so some bias perhaps) but nonetheless says: "According to Nielsen Online, Amazon.com marketplace customers are 49% more likely to buy online than search engine users* and their inclination to do so extends to services as well as products" A lot of the time people dont find what they are looking for on Amazon,and this is really where a marketer can swoop in with his ad and clean up the competition. It really has been quite effective for me in the health niche and I really recommend that you experiment with this stratgey and let me know how you find it. Would love to hear your thoughts

11-05-2009, 07:56 PM	#2
Rush Active Warrior War Room Member Join Date: Dec 2008 Posts: 44 Thanks: 0 Thanked 2 Times in 2 Posts	Re: An Amazing PPC Strategy That 99% of Marketers Dont Know About Great post! This strategy can work really well. I have used clickriver before in the acai berry niche and I had excellent results.
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