My Adwords Quality Score TANKED! HELP!

SeanyG · 11-07-2009, 10:38 AM

Hey guys,

I REALLY need your help here.

I made some simple changes to my landing page and my adwords quality score just fell from 10/10 to 3/10...

Here are the changes I made:

So I was using a simple html landing page to send my adwords traffic to and I was getting a lot of responses saying that it looked sketchy.

Despite looking sketchy, these landing pages had KILLER quality scores for all of my top kewords in adwords (9/10 & 10/10) and had a decent Opt-In rate.

Here is an example of the old landing page for my TOP term: How To Dj.

How To Dj: learn how how to dj mix, how to dj electronic music, how to beatmatch, how to get gigs & more!

I recently changed my main domain and I decided to design a better looking, more credible landing page to give my business a more professional first impression with visitors. I copied Eban Pagen's landing pages!

Here is the new landing page:

How To Dj: Learn How To DJ Mix, How To DJ Electronic Music, How To Beatmatch, How To Get DJ Gigs & More!

Despite being SUPER simple and loaded up with title, meta description & tags, the keywords and lsi relevant keywords in the content just like the old one, this new page is getting quality scores of 3 / 10 and 4 / 10!

Why is this happening? Can someone explain why my new landing page is getting 3/10 quality score and what I can do to get it back to a high QS?

Thanks!

~Sean

SeanyG · 11-07-2009, 01:05 PM

Anyone have any advice?

tryinhere · 11-07-2009, 03:43 PM

OK i will have a guess and i may be wrong the first site has more content and as such is more a web site, the about us page leads to some deep content.

The new site has no about us page / or deep content , it might also be a good idea to add a resources link with some quality outbound links, add a site map if possible. Include or a bog so you can add new updated content, and see if you can get some inbound links via articles, other means.

The old site seems more content rich and was probably embedded well, ? is it possible to still use the old site while your new establishes ?

one last thing and others may have a better idea is G's rule on auto play video or clips on land pages ? you had this before so it may not be a factor.

11-07-2009, 10:38 AM	#1
SeanyG HyperActive Warrior Join Date: Dec 2008 Location: Vancouver, Canada Posts: 328 Thanks: 192 Thanked 5 Times in 5 Posts	My Adwords Quality Score TANKED! HELP! Hey guys, I REALLY need your help here. I made some simple changes to my landing page and my adwords quality score just fell from 10/10 to 3/10... Here are the changes I made: So I was using a simple html landing page to send my adwords traffic to and I was getting a lot of responses saying that it looked sketchy. Despite looking sketchy, these landing pages had KILLER quality scores for all of my top kewords in adwords (9/10 & 10/10) and had a decent Opt-In rate. Here is an example of the old landing page for my TOP term: How To Dj. How To Dj: learn how how to dj mix, how to dj electronic music, how to beatmatch, how to get gigs & more! I recently changed my main domain and I decided to design a better looking, more credible landing page to give my business a more professional first impression with visitors. I copied Eban Pagen's landing pages! Here is the new landing page: How To Dj: Learn How To DJ Mix, How To DJ Electronic Music, How To Beatmatch, How To Get DJ Gigs & More! Despite being SUPER simple and loaded up with title, meta description & tags, the keywords and lsi relevant keywords in the content just like the old one, this new page is getting quality scores of 3 / 10 and 4 / 10! Why is this happening? Can someone explain why my new landing page is getting 3/10 quality score and what I can do to get it back to a high QS? Thanks! ~Sean
	DJ Lessons Learn To Dj Learning To Dj DJ Equipment DJ Training

11-07-2009, 01:05 PM	#2
SeanyG HyperActive Warrior Join Date: Dec 2008 Location: Vancouver, Canada Posts: 328 Thanks: 192 Thanked 5 Times in 5 Posts	Re: My Adwords Quality Score TANKED! HELP! Anyone have any advice?
	DJ Lessons Learn To Dj Learning To Dj DJ Equipment DJ Training

11-07-2009, 03:43 PM	#3
tryinhere HyperActive Warrior Join Date: Aug 2009 Posts: 113 Thanks: 12 Thanked 9 Times in 9 Posts	Re: My Adwords Quality Score TANKED! HELP! OK i will have a guess and i may be wrong the first site has more content and as such is more a web site, the about us page leads to some deep content. The new site has no about us page / or deep content , it might also be a good idea to add a resources link with some quality outbound links, add a site map if possible. Include or a bog so you can add new updated content, and see if you can get some inbound links via articles, other means. The old site seems more content rich and was probably embedded well, ? is it possible to still use the old site while your new establishes ? one last thing and others may have a better idea is G's rule on auto play video or clips on land pages ? you had this before so it may not be a factor.