Help on negative keywords

[chris casab]

Hi again. I'm with my second question here. It's about negative keywords. I believe that the answer to this question may be so stupidly obvious, that that's the reason why nobody makes the effort to explain it, even in the ppc courses I went through!.

Let's say this is my keyword list:

recipe books
books of recipes
recipe ebooks
cooking books

Now, I don't want my ad to show when somebody types the word spanish while searching for recipe books. So I must include spanish as a negative, right? So, how exactly is that done? :

option 1:

recipe books-spanish
books of recipes-spanish
recipe ebooks-spanish
cooking books-spanish

This is, in the same line and after each kw I want to apply the negative to, OR:

option 2

recipe books
books of recipes
recipe ebooks
cooking books
-spanish

This is , adding -spanish in an independant line just as any other kw?
If this is correct, will the negative work for all the keywords of the list?

Thanks again guys.

[dburk]

Hi Chris,

You can add negative keywords at the ad group or campaign level. Just add the negative keyword to the bottom of the list in your ad group. Keep in mind the the negative will apply to the entire ad group, or the entire campaign if you add it there.

[askloz]

Chris, Don is right... here's Adwords Help center info on it.




How can I find the right negative keywords to benefit my campaign? - AdWords Help



What are negative keywords? - AdWords Help



Can I make negative phrase-matched and negative exact-matched keywords? - AdWords Help



How do negative keywords affect ad delivery on the content network? - AdWords Help



Should I include variations of negative keywords when refining my content network exposure? - AdWords Help

Video: Negative Keywords - AdWords Help