For those that have run International PPC Campaigns for CPA Offers...

Dexx · 11-08-2009, 10:48 AM

For those that have run International PPC Campaigns for CPA Offers, do you write your PPC ads in the language of the country you are targeting, or do you still write in English?

For example if you were doing, I dunno, Ringtones in Spain...

Would you write the "Get Free Ringtones Here" type PPC ad IN Spanish? Or would you still write it in English?

Would it depend if the offer page is in the Country's language?

I mean writing an English Ad, that leads to a Spanish Landing page would kill some possible conversions if the people reading it didnt read spanish...right?

Thoughts?

Lucid · 11-09-2009, 07:05 AM

I think it makes sense that if you target a certain country, to do everything in the main language of that country. People there are likely to search in their native language so you choose keywords in that language, write the ads in that language and create landing pages in that language.

11-08-2009, 10:48 AM	#1
Dexx Offline Consultant War Room Member Join Date: Jul 2007 Location: Alberta, Canada Posts: 1,860 Thanks: 583 Thanked 573 Times in 307 Posts Social Networking	For those that have run International PPC Campaigns for CPA Offers... For those that have run International PPC Campaigns for CPA Offers, do you write your PPC ads in the language of the country you are targeting, or do you still write in English? For example if you were doing, I dunno, Ringtones in Spain... Would you write the "Get Free Ringtones Here" type PPC ad IN Spanish? Or would you still write it in English? Would it depend if the offer page is in the Country's language? I mean writing an English Ad, that leads to a Spanish Landing page would kill some possible conversions if the people reading it didnt read spanish...right? Thoughts?
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11-09-2009, 07:05 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,096 Thanks: 10 Thanked 121 Times in 115 Posts	Re: For those that have run International PPC Campaigns for CPA Offers... I think it makes sense that if you target a certain country, to do everything in the main language of that country. People there are likely to search in their native language so you choose keywords in that language, write the ads in that language and create landing pages in that language.
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