AdWords and Basic Local Search

BeckM2 · 11-10-2009, 08:05 PM

I have a general adwords question.

Just so I'm clear if I geo-target a campaign, then can I freely use a very general word like "plumber", knowing full well that it will be limited to that search area?

Normally for my geo-targeted searches (e.g. 20 miles within area X), I've been using adwords keywords like:

plumber anywhere, CT
plumber CT
plumber city #2, CT

It feels a bit awkward using such broad keywords since in my organic SEO projects I (generally) wouldn't waste time tying to compete against a national/global audience for the keyword "plumber".

Thanks.

Tdale · 11-14-2009, 05:20 PM

Hi There you are on the right track. I would extend the radius to 50 miles. Start of by using the general keywords at first. I hope that helps.

BeckM2 · 11-17-2009, 09:27 PM

Thanks. Sometimes it helps to know that your going in the right direction.

11-10-2009, 08:05 PM	#1
BeckM2 HyperActive Warrior Join Date: Mar 2009 Posts: 173 Thanks: 5 Thanked 5 Times in 4 Posts Social Networking	AdWords and Basic Local Search I have a general adwords question. Just so I'm clear if I geo-target a campaign, then can I freely use a very general word like "plumber", knowing full well that it will be limited to that search area? Normally for my geo-targeted searches (e.g. 20 miles within area X), I've been using adwords keywords like: plumber anywhere, CT plumber CT plumber city #2, CT It feels a bit awkward using such broad keywords since in my organic SEO projects I (generally) wouldn't waste time tying to compete against a national/global audience for the keyword "plumber". Thanks.

11-14-2009, 05:20 PM	#2
Tdale Active Warrior Join Date: Jun 2005 Location: , , . Posts: 83 Thanks: 0 Thanked 1 Time in 1 Post	Re: AdWords and Basic Local Search Hi There you are on the right track. I would extend the radius to 50 miles. Start of by using the general keywords at first. I hope that helps.
	www.TeranDaleMarketing.com www.ThePPCaudit.com

11-17-2009, 09:27 PM	#3
BeckM2 HyperActive Warrior Join Date: Mar 2009 Posts: 173 Thanks: 5 Thanked 5 Times in 4 Posts Social Networking	Re: AdWords and Basic Local Search Thanks. Sometimes it helps to know that your going in the right direction.