seo with local keywors and landing pages

[BeckM2]

How do you handle optimizing a landing page for multiple geographical locations for a keyword?

For example, how can you work in:

podiatrist medford ma
podiatrist boston ma
podiatrist sommerville ma
podiartrist cambridge ma

on to on landing page?

Clearly all of these keywords can't go in the text because your text will be unreadable.

Any advice is much appreciated.

[kkchoon]

You don't have to do exactly the word, you can do something like this:

SEO service for New Yorker, SEO service located in New York

When someone search for "SEO service New York", it would work too!

[johnlagoudakis]

If you're familiar with php code, you can have variable fields on your page that allow you to insert the search keyword.

The search keyword can be inserted in the page title, headings or content.

I've seen it done on a webinar and it's pretty straight forward. Haven't done it myself though so I wouldn't be able to help further.

[lockwood77]

Yes, you definitely need at least one page for each different location. You can't target multiple locations within the content of one page, it will dilute the effort too much.

[BeckM2]

Thank you.
But how would I modify my site navigation to add these pages without making it look ridiculous...

If I have home, podiatry.html and contact.html pages, and I then create the following new "podiatry pages" with the following title tags, how do I work that into my main navigation?

podiatry1.html - podiatrist medford ma
podiatry2.html - podiatrist boston ma
podiatry3.html - podiatrist sommerville ma
podiatry4.html - podiatrist cambridge ma

Because if I added all of these pages as suggested then my navigation would go from:

home, podiatry.html, contact.html

to

home, podiatry, podiatry1.html, podiatry2.html, podiatry3.html, podiarty4.html, contact.html

How can that be reconciled with my global navigation?

[debra]

Just look like your from everywhere:


<script src="http://www.google.com/jsapi" type="text/javascript"></script><script type="text/javascript"><!--
if (typeof(google.loader.ClientLocation.address.city) != null) {
document.write(google.loader.ClientLocation.addres s.city
+", "
+google.loader.ClientLocation.address.region);
} else {
document.write("Dallas, TX")
}
// --></script>


And then use the US longitude, latitude in the meta tags:

META NAME=”geo.position” CONTENT=” 38; -98″
META NAME=”geo.country” CONTENT=”US”
META NAME=”geo.placename” CONTENT=”United States”

[BeckM2]

But how does that handle very local people. For example, RCN Cable will give people in a few mile radius the same geo-ip. What do you do if there are 3 or 4 towns within that geo-ip?

[debra]

Originally Posted by BeckM2

But how does that handle very local people. For example, RCN Cable will give people in a few mile radius the same geo-ip. What do you do if there are 3 or 4 towns within that geo-ip?

There's not much you can do about a shared ip or proxy users. The fall out would be very minimum at best.

Since the isp's also are assigned areas from the same grid...you should be fine.

You would probably see a rural area only be able to find businesses in the nearest town that has a suffecient population to support the grid.

[BeckM2]

But how do I do that if the only difference in my keyword is the location?

There's absolutely nothing different about my podiatry1.html vs my poditry2.html page other than in one I want to target podiatrist cambridge ma on one page and podiatrist boston ma on the other page. (e.g. I'd change the keywords in the <title> tag).

The content on these two pages is exactly the same -- I provide the exact same service whether you are from cambridge or boston, so I can't really think of a way to have unique contact for that page because there is no difference in the service.

Does it make sense what I'm asking? Thank you.