Exact match or Phrase match when using GAWT?

bobnolan · 11-11-2009, 10:16 PM

Sorry if this question has been asked before, but which search should I go for when looking for keywords?

johnlagoudakis · 11-11-2009, 10:36 PM

Hi Bob,

When using the Google Keyword Tool, I go with the default broad match figures to determine how many searches there are for that keyword per month.

But to find out how much SEO competition there is, I will head on over to the Google search engine and do a phrase match search for the keyword.

kkchoon · 11-12-2009, 04:12 AM

In market samurai, they compare both.

Use phrase match / broad match and get PBR. Basically the higher the PBR, the better chances to have the traffic to your site.

lockwood77 · 11-12-2009, 12:01 PM

I think it depends on your strategy for SEO, but if you're keyword sniping (i.e. targeting specific phrases with on-page optimisation and anchor text to that page), I would look at exact match, as broad/phrase match will often suggest that there are way more searches for your specific keyword than there actually are.

11-11-2009, 10:16 PM	#1
bobnolan Warrior Member Join Date: Oct 2009 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	Exact match or Phrase match when using GAWT? Sorry if this question has been asked before, but which search should I go for when looking for keywords?

11-11-2009, 10:36 PM	#2
johnlagoudakis JohnLagoudakis.com War Room Member Join Date: Jul 2009 Location: Brisbane, Australia Posts: 354 Blog Entries: 8 Thanks: 33 Thanked 48 Times in 36 Posts Social Networking	Re: Exact match or Phrase match when using GAWT? Hi Bob, When using the Google Keyword Tool, I go with the default broad match figures to determine how many searches there are for that keyword per month. But to find out how much SEO competition there is, I will head on over to the Google search engine and do a phrase match search for the keyword.
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11-12-2009, 04:12 AM	#3
kkchoon Advanced Warrior War Room Member Join Date: Sep 2007 Location: Online World... Posts: 2,920 Thanks: 96 Thanked 521 Times in 266 Posts	Re: Exact match or Phrase match when using GAWT? In market samurai, they compare both. Use phrase match / broad match and get PBR. Basically the higher the PBR, the better chances to have the traffic to your site.
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11-12-2009, 12:01 PM	#4
lockwood77 Active Warrior War Room Member Join Date: Oct 2009 Location: UK Posts: 47 Thanks: 7 Thanked 2 Times in 2 Posts Social Networking	Re: Exact match or Phrase match when using GAWT? I think it depends on your strategy for SEO, but if you're keyword sniping (i.e. targeting specific phrases with on-page optimisation and anchor text to that page), I would look at exact match, as broad/phrase match will often suggest that there are way more searches for your specific keyword than there actually are.
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