Adsense Impressions Problem

[debra]

I put the Adsense code on a blog that gets about 400+ visitors a day. The Adsense code is placed site wide…about 20k pages.

Google in the last two days sent 636 of those visitors according to the log files. Yet…google says I have had only 60 something impressions of the Adsense code. So I went back to my log files to check on any 404 errors. None for the past two days. So…I also check to see how much time that the visitors were staying on the site…to rule out the quick bounces. Nope…can’t be that either cuz most stay more than the 1 minute range.

I did come across something very interesting though that Google will not explain. At first I caught this on the home page…now I’m catching it at random on the inner pages all over the blog. In the spot that is suppose to be showing Adsense ads, I can see this code //googleads.g.doubleclick.net/******something**long.

It is appearant to me that those missing impressions that google wants to blame me for is being counted by doubleclick. I don’t have an account with doubleclick nor did I import their code onto the sites source.

Anyone have other ideas in tracking this down. Google claims not to know anything and doubleclick will not even talk cuz I don’t have an account with them.

It’s a catch 22 and I’m the poorer.

[warrich]

google count only unique visitors per page that's why your impression is less

[debra]

Originally Posted by warrich

google count only unique visitors per page that's why your impression is less

Those numbers are for unique. Besides that...if Google sent me 636 vistors in the last two days from a search query coming through Google...I seriously doubt they would all be dups or even a majority of them.

The rest of the visitors came from Digg and a couple of blog comments.

39 from bing
9 from AOL
14 from yahoo

and 6 from this forum

[tjcocker]

Originally Posted by warrich

google count only unique visitors per page that's why your impression is less

Yep, I noticed the same thing.

One is counting unique visitors only once no matter how many pages they visit, the other is counting hits to any page by any visitor. Huge difference.

No idea why your code is meesed up. You could try modifying it from within adsense to see if the new code gets funneled down to your pages and fixes things. Instead of changing every page you have. I've also had crazy things happen when my div tags were messed up... sorry I'm not much help.

[tjcocker]

Originally Posted by debra

Those numbers are for unique. Besides that...if Google sent me 636 vistors in the last two days from a search query coming through Google...I seriously doubt they would all be dups or even a majority of them.

The rest of the visitors came from Digg and a couple of blog comments.

39 from bing
9 from AOL
14 from yahoo

and 6 from this forum

I went back and re-read the original post. It definitely sounds like you're getting 600+ traffic, but only 60+ adsense impressions because the ads aren't loading on your page right. Just trying to diagnose the problem, which still doesn't help you much. I think you should find a page that isn't displaying the ads, then change adsense, wait 10 minutes , then reload your page a few times to make sure the ads are showing every time. I've had some ad blocks that just won't work right, usually a size or placement issue.