PPC and Amazon Products

mrizos · 11-14-2009, 10:17 AM

Hi Guys, I was just curious if any of you had much success with:

PPC to product squeeze/review lander to Amazon?

I was going to target items in Electronics for about $200-$300.

gordi555 · 11-14-2009, 10:24 AM

I've tried this, you're best targetting a good 5 different products at first all based around a certain theme (ie, Televisions). Setup a campaign called "Televisions" then do adgroups based around the brand of television. Then do ads which target "Brand - Model" for high quality score and low CPC. Ensure keywords are present in all your landing pages with titles, description, internal linking structure etc.

What's the commision like with Amazon lately?

For your PPC I would target "exact" matching buying (ie, model name) keywords for popular new products. This will hopefully ensure low CPC and low competition.

Give it a try and update this thread with how you get on

P.S. work out commsion per sale, double it and test that budget with your ad campaign for that model. If it doesn't convert, optimise. If it still doesn't convert, drop it and try another.

be strong · 11-14-2009, 10:28 AM

pay per lead is much better conversion rates than pay per sale

affiliated survivor · 11-14-2009, 04:52 PM

I haven´t tried PPC with Amazon so far. Only with SEO. I think cheap products, products where people do not think a lot about, sell best. The more expensive the products are, the more people compare them with each other and do not buy immediately. My conversion ist usually about 2.75% with products that make me a $3 commission on average.

I don´t know if electronics are that good for advertising. They deliver a higher commission but are also more difficult to sell. If you would try shirts, for instance, and Amazon has a large assortment of shirts, I think conversion would be much higher. People do not read reviews on shirts, if they see one they like they will buy it. And people who are looking for buying clothes often buy a lot more clothes at the same time. Even if a shirt costs only $20, the average order from most people might be much more items and be much higher.

AffiliateUrge · 11-17-2009, 10:07 AM

Here is a tip:

www.ClickRiver.com is the system behind Amazons own PPC platform. Get your ads directly on Amazon

11-14-2009, 10:17 AM	#1
mrizos HyperActive Warrior War Room Member Join Date: Jul 2009 Posts: 111 Thanks: 2 Thanked 9 Times in 7 Posts	PPC and Amazon Products - Anyone Here Tried It? Hi Guys, I was just curious if any of you had much success with: PPC to product squeeze/review lander to Amazon? I was going to target items in Electronics for about $200-$300.

11-14-2009, 10:24 AM	#2
gordi555 HyperActive Warrior War Room Member Join Date: Nov 2009 Posts: 168 Thanks: 7 Thanked 10 Times in 10 Posts	Re: PPC and Amazon Products - Anyone Here Tried It? I've tried this, you're best targetting a good 5 different products at first all based around a certain theme (ie, Televisions). Setup a campaign called "Televisions" then do adgroups based around the brand of television. Then do ads which target "Brand - Model" for high quality score and low CPC. Ensure keywords are present in all your landing pages with titles, description, internal linking structure etc. What's the commision like with Amazon lately? For your PPC I would target "exact" matching buying (ie, model name) keywords for popular new products. This will hopefully ensure low CPC and low competition. Give it a try and update this thread with how you get on P.S. work out commsion per sale, double it and test that budget with your ad campaign for that model. If it doesn't convert, optimise. If it still doesn't convert, drop it and try another.

11-14-2009, 10:28 AM	#3
be strong Active Warrior Join Date: Nov 2009 Location: United States Posts: 48 Thanks: 0 Thanked 2 Times in 2 Posts	Re: PPC and Amazon Products - Anyone Here Tried It? pay per lead is much better conversion rates than pay per sale

11-14-2009, 04:52 PM	#4
affiliated survivor HyperActive Warrior War Room Member Join Date: May 2007 Location: , , . Posts: 337 Thanks: 0 Thanked 22 Times in 22 Posts	Re: PPC and Amazon Products - Anyone Here Tried It? I haven´t tried PPC with Amazon so far. Only with SEO. I think cheap products, products where people do not think a lot about, sell best. The more expensive the products are, the more people compare them with each other and do not buy immediately. My conversion ist usually about 2.75% with products that make me a $3 commission on average. I don´t know if electronics are that good for advertising. They deliver a higher commission but are also more difficult to sell. If you would try shirts, for instance, and Amazon has a large assortment of shirts, I think conversion would be much higher. People do not read reviews on shirts, if they see one they like they will buy it. And people who are looking for buying clothes often buy a lot more clothes at the same time. Even if a shirt costs only $20, the average order from most people might be much more items and be much higher.

11-17-2009, 10:07 AM	#5
AffiliateUrge PPC Celebrity War Room Member Join Date: Sep 2009 Location: Dallas, Texas Posts: 152 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: PPC and Amazon Products - Anyone Here Tried It? Here is a tip: www.ClickRiver.com is the system behind Amazons own PPC platform. Get your ads directly on Amazon
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