Keyword Research

Shift · 11-17-2009, 04:10 AM

When doing keyword research I read about going broad/wide and going deep.

By going deep one adds keywords that also have the root keyword in them (also known as long tail keywords).
So going deep first, puts the focus on the main most competitive keywords (that more people are likely to also be going after).

I understand wide by going broad by adding related keywords. This allows one to find the sub-niches in a niche.

On this blog post they suggested to first go wide and see which sub niche of keywords are producing the most traffic and conversions then focus in on those keywords and start going deep; that is, start finding as many variations and combinations of that deep keyword(s) that you can find.

Quote,`By doing this you’re now employing the 20/80 principle and focusing your energy where you’re getting the highest return.
So here’s what you need to do when launching your affiliate offer:
1. Go wide, as wide as you can, spend some time to identify every related and lateral keyword in your market.
2. Once you launch this broad set of keywords, your campaign will be getting traffic from all the major sub niches in your market. Tip: To get a good Google QS (Quality score) you may want to setup a separate page for each sub niche.
3. Let your campaign run and identify the sub niches where you’re getting the majority of traffic and sales. Focus in on those top sub niches and go deep.'

End quote.

Any comments on this?

jwlnewsome · 11-17-2009, 05:07 AM

Hi
sounds like good advice to me, don't forget to prune though. If the keyword isn't producing any sales, no mater how much traffic, get rid. Theres no point going deep on keywords that dont sell, in my humble opinion anyway.

11-17-2009, 04:10 AM	#1
Shift HyperActive Warrior War Room Member Join Date: Mar 2008 Posts: 159 Thanks: 23 Thanked 4 Times in 4 Posts	Keyword Research - Going broad/wide and going deep. When doing keyword research I read about going broad/wide and going deep. By going deep one adds keywords that also have the root keyword in them (also known as long tail keywords). So going deep first, puts the focus on the main most competitive keywords (that more people are likely to also be going after). I understand wide by going broad by adding related keywords. This allows one to find the sub-niches in a niche. On this blog post they suggested to first go wide and see which sub niche of keywords are producing the most traffic and conversions then focus in on those keywords and start going deep; that is, start finding as many variations and combinations of that deep keyword(s) that you can find. Quote,`By doing this you’re now employing the 20/80 principle and focusing your energy where you’re getting the highest return. So here’s what you need to do when launching your affiliate offer: 1. Go wide, as wide as you can, spend some time to identify every related and lateral keyword in your market. 2. Once you launch this broad set of keywords, your campaign will be getting traffic from all the major sub niches in your market. Tip: To get a good Google QS (Quality score) you may want to setup a separate page for each sub niche. 3. Let your campaign run and identify the sub niches where you’re getting the majority of traffic and sales. Focus in on those top sub niches and go deep.' End quote. Any comments on this?

11-17-2009, 05:07 AM	#2
jwlnewsome Active Warrior War Room Member Join Date: Nov 2009 Location: UK Posts: 51 Thanks: 0 Thanked 7 Times in 7 Posts	Re: Keyword Research - Going broad/wide and going deep. Hi sounds like good advice to me, don't forget to prune though. If the keyword isn't producing any sales, no mater how much traffic, get rid. Theres no point going deep on keywords that dont sell, in my humble opinion anyway.