I was wrong, and the evidence is now there in black and white!

jazbo · 11-17-2009, 07:50 AM

Hi all,

I can't find the thread, but the other day I stated that it was nonsense that load times for a site could impact on your Google rankings.

However, Matt Cutts has now said that while slow page load times won't negatively impact your rankings, fast load times may have a positive effect.

Google has also just launched this project:

Chromium Blog: A 2x Faster Web

The fact Matt Cutts has now commented on this at the same time this project was launched is obviously significant, so keep an eye on it.

So I was wrong, but happy to share what I found that proved I was!

gordi555 · 11-17-2009, 07:52 AM

Thanks for sharing!

tony-raymondo · 11-17-2009, 08:20 AM

It even effects PPC cost per click

paulgl · 11-17-2009, 08:32 AM

What you have said now is what I've been saying for a long
time. Google does not penalize your site. What you do either
raises it, or lowers it.

But the "load time" would have to be some type of long-term
average. Servers and IPs burp all the time. A check of how fast
your site loads would only be valid for that exact second.
Maybe we're talking more of "site not found" issues. Make sure you
are on a reliable host with almost 100% uptime. I can't say it's
even possible to be up 100%. Even google goes down for milliseconds
here and there.

Paul

11-17-2009, 07:50 AM	#1
jazbo Systematic Warrior War Room Member Join Date: Oct 2009 Location: Norfolk, England. Posts: 1,906 Blog Entries: 9 Thanks: 35 Thanked 298 Times in 217 Posts Social Networking	I was wrong, and the evidence is now there in black and white! Hi all, I can't find the thread, but the other day I stated that it was nonsense that load times for a site could impact on your Google rankings. However, Matt Cutts has now said that while slow page load times won't negatively impact your rankings, fast load times may have a positive effect. Google has also just launched this project: Chromium Blog: A 2x Faster Web The fact Matt Cutts has now commented on this at the same time this project was launched is obviously significant, so keep an eye on it. So I was wrong, but happy to share what I found that proved I was!
	Linkbuilding Does Not Have To Be Painful.

11-17-2009, 07:52 AM	#2
gordi555 HyperActive Warrior War Room Member Join Date: Nov 2009 Posts: 168 Thanks: 7 Thanked 10 Times in 10 Posts	Re: I was wrong, and the evidence is now there in black and white! Thanks for sharing!

11-17-2009, 08:20 AM	#3
tony-raymondo HyperActive Warrior Join Date: Nov 2009 Location: California Posts: 102 Thanks: 21 Thanked 7 Times in 6 Posts	Re: I was wrong, and the evidence is now there in black and white! It even effects PPC cost per click

11-17-2009, 08:32 AM	#4
paulgl Plundering the Web War Room Member Join Date: Feb 2007 Location: , , . Posts: 4,411 Thanks: 668 Thanked 1,001 Times in 774 Posts	Re: I was wrong, and the evidence is now there in black and white! What you have said now is what I've been saying for a long time. Google does not penalize your site. What you do either raises it, or lowers it. But the "load time" would have to be some type of long-term average. Servers and IPs burp all the time. A check of how fast your site loads would only be valid for that exact second. Maybe we're talking more of "site not found" issues. Make sure you are on a reliable host with almost 100% uptime. I can't say it's even possible to be up 100%. Even google goes down for milliseconds here and there. Paul
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