Can you make a profit with adwords if you cpc is between 1 and 2 bucks?

[jan roos]

Hi everyone, I have 2 PPC related questions.

1. If I promote a product as an affiliate and I get an average of 70 bucks per sale and my average CPC in adwords is going to be between 1 and 2 bucks per click. Is it possible to be profitable with such high cpc rates?

2. I know you can have a different destination url for each keyword and was wondering where in adwords can I find that feature?

Cheers

[WebFlip]

Jan,

I used to wonder the same thing, and adwords is an easy money hole. I remember promoting a $73 payout for a business phone I believe and I was paying in the 1.50 range per click. I got 1 person that converted after only spending around $25 then spent around $200 more before I got another lead. Was frustrating. Long story short, it just depends on how well your ad is structure and how well the product is converting. I also make sure to let potential clickers know that they are clicking to buy something to avoid window shopper on your dime!

Safe Travels,

[bodmov]

Sure it is possible,

people are paying more than 1 2 bucks...also you can try to increase your qs and you'll pay less

[tryinhere]

Originally Posted by jan roos

Hi everyone, I have 2 PPC related questions.

1. If I promote a product as an affiliate and I get an average of 70 bucks per sale and my average CPC in adwords is going to be between 1 and 2 bucks per click. Is it possible to be profitable with such high cpc rates?

2. I know you can have a different destination url for each keyword and was wondering where in adwords can I find that feature?

Cheers

In regards question 2, there is no feature as such, you need to create a new ad group and lets say you have a sub page / land page you may set your ad groups uplike this

home
home > land page 1
home > land page 2

with the new ad group just ad the new url to the destination url, unless its a whole new website the display url will be fine

for example if your page is www. home / mylandpage1

then www. home .com is fine

if unsure post me an example to look at / clarify
Pete

[Lucid]

Simple math. If you pay $1 per click to sell a product where you make $70, the conversion rate will have to be at least 1.43% in order for you to make a profit. Obviously, twice the conversion if you pay $2.

Destination URLs are set when the ad is created. You can have different ads with different destination URLs, but you must promote the same domain within the same same group. You can also set different URLs at the keyword level within the same group. I never use this feature myself but it can be done.

[jan roos]

So I guess the only way to find out if the product converts at 1.43% is to buy at least 300 clicks from buying keywords and spread it out over 7 days?

Cheers

[Lucid]

Conversions don't happen like clockwork. You may get 2 conversions in the next 100 visitors but none in the 100 after that. But over the long run, you should have a good idea of how well the page converts. I don't think 300 clicks is a fair test. And I certainly don't think 7 days is a fair test as well. Why 7 days? You don't test for X days, you test for X clicks.