adsense doubling

[scott239]

Hi - this is my first post in these forums. Great site!

I have a question - I have a forum of a decent size and with google adsense, and a last week I decided to prune most of the posts from the site. The same day I started pruning, my adsense literally doubled (clicks and $), and has since maintained that level. I'm just curious if anyone might know if there could be a correlation between pruning the site and the adsense doubling, and what could cause it? Thanks for any input.

[tjcocker]

I've also experienced this. I think it has to do with the fact that the blog is being updated. I pruned a bunch of pictures out of my blog posts to make them smaller, but otherwise left them the same. My hits went up for a short while, but then dropped back down to normal.

My guess is that the blog gets put on some "recently updated" list and people see it. Then it goes off the list and back to normal eventually.

[scott239]

Thanks for the reply. The interesting thing is that the traffic on the site has not gone up at all, so it is interesting that all of a sudden the number of adsense clicks has literally doubled per day, since last week, with the same # of visitors/page views. I'm just curious as to what caused this so that maybe I can improve the forum to maintain the improved adsense traffic.

[scott239]

Originally Posted by ContentSpooling

Your adsense clicks may double if you have more traffic. Traffic is the major source to gainmore clicks.

Traffic has not gone up at all, so that's why I'm confused why adsense has doubled.

[mattlloyd]

Very interesting observation. I agree with tjcocker that it has something to do with the fact that the blog is being updated and people see this.

[scott239]

Originally Posted by mattlloyd

Very interesting observation. I agree with tjcocker that it has something to do with the fact that the blog is being updated and people see this.

That sounds reasonable, except that traffic has not increased, even a little bit.

[scott239]

In fact, traffic is very slightly lower.

[hostinpk.com]

Interesting situation, clicks are doubled without increment of traffic.

[ramirezhenry55]

Sounds strange really, but good for you.Perhaps, it really has something to do with the site being updated.

[richardtj]

Hi,

My thoughts are 2fold: One, that the location of the adverts has changed, meaning that readers see the advert more easily. Two: However, I'm more inclined to say that your keywords/ content has changed slighty. The result would be that google's adsense bot has decided to change the content of the adverts shown to relate/ align to your recently updated content. Hence, the quality of the adverts shown will be more aligned to the content of your blog. Alternatively, you're showing new adverts to your visitors.

[scott239]

Thanks for the reply's. Richardtj might have the answers.

[learningstuff]

Another possibility could be that since you pruned stuff, there is less distractions to your adsense ads, increasing the probability of them being clicked.

[MarkTX]

I've heard that the LESS Adsense ads you have on a given page, the higher paying ones are displayed.

Maybe by pruning down you decreased the total number of ads - but those that remained had a higher CPC (?) Just a thought!

[tjcocker]

Ah, nevermind my earlier post. I agree with the last few posts.

It also could've been that a really cool ad showed up for a day, and people liked it and clicked on it. I've had picture ads that do really well then go away. Or like the other posters said, less ads are sometimes better, or less distractions, or better placement...

Everything just aligned for that day and you got clicks. It's frustrating trying to figure it out and duplicate it. What I do is refresh my pages to see what kinds of ads are showing up and block the ones that look spammy or untargeted. Some picture ads do really well, and some get zero clicks. The more you test the more likely you'll raise your CTR. Once you change things though you should leave them for a week, or longer, then change something else. Compare the results, etc. It can take a while to test properly. I'm not that great at it, I just keep trying new things until I get lucky.

[scott239]

I agree that it might be that since I pruned so much of the site that the ads refreshed on the remaining pages, I don't know what else it could be. I'm still pleasantly surprised that the clicks and $ have doubled per day since last week.

Since it's a forum that I pruned it's not that there are fewer ads per page, there aren't, it's that I deleted old threads, which were not heavily viewed anyway. Thanks for the reply's.

[warrich]

might be the keyword CPM increased and you get gud $$

[successtroupe]

The pruning probably made the blog more attractive and welcoming. This made your visitors stayed longer on the site, increasing the CTR.

[scott239]

I updated the site on Nov. 20, and I just checked the CTR from Nov. 1 to Nov. 20 and it was .39%. From Nov. 21 to Nov. 29 it is .66%, so it does appear that the ads have changed, and improved, prompting more clicks. Lesson learned - update site on a regular basis. The next question is how often to update?

[scott239]

Just thought I would give an update. Adsense is still up 50%, so it is going down some. I'm still happy with the results tho