The 25% PPC Formula

[thadbong]

Hi All, I'm pretty new to internet marketing and PPC in general. I've just created a new product, and launched my first PPC campaign.

While doing my keyword bidding, I found something interesting. Instead of bidding a fixed amount across the board, I wanted to set a specific amount for each individual keyword. Knowing that I wanted my ads to be located at roughly position 3-5, but still achieve first page exposure, I hit upon this rule of thumb: in 95% of cases, bidding 25% of the keyword's Max CPC is enough to achieve Google first page exposure for your ads. The only exception are the $0.05 keywords.

I've only tested this on one ad campaign so far, so I'm interested to see if this will work for everyone else as well. Let me know!

[tryinhere]

You can also set your alerts to let you know to move your cpc up or down, for example set it system wide

if < 4 = alert = - .01 (or what ever suits)
if > & = alert = + .01 "" ""

[gordi555]

Thanks for the tips!