Google slaps and the new FTC regs...

[PPV Guru]

Hey Everyone.

I've just posted these articles on my blog about the reason why Google is slapping people and on the new FTC regs. Instead of explaining it again, i just copied and pasted the articles here in this post.

Hope you find some use of them



The Reason Why Big Googles’ Pimp Hand Is Whooping Up On Marketers


It’s a dark day when the largest search engine network starts divorcing it’s lovers, just out of the blue.

And it’s even darker when they leave no reasons why they’re leaving everyone’s face red. It hurts to get slapped…I’d rather someone dropkick me than to slap me.

Granted, most of them were affiliate marketers using stupid (yet highly effective) fake news, fake blogs and fake review sites, shamlessly portraying unsuspecting, yet well respected, celebrities talking about how Acai Berry helped them lose 967 pounds in 20 minutes flat.

Soon as Rachael Raye started suing people, along with other misused and uncompensated (for the campaign) public figures, the FTC started cracking the whip and Google came right behind them with an inflated hand. I mean, come on! They HAD to know that a slap was coming. No man can touch a ladies thigh without consent and NOT expect any backlash on this…just common sense.
Having said all of this….I had to discontinue my fake news landings too but shhhhhhh! You tell big G that and they might slap me TOO!

And that’s what they’re doing right now.

Anyone who has ever used fake landings with unconsented celebrities promoting products they had no knowledge even existed over the last year IS GETTING BANNED!!! They don’t care if you’ve stopped promoting it before the regs changed. They are banning you. Period.

I know, some people never used fake anything. All legit. Across the board. Yet, you’re getting banned too. Well, I hate to say, I have a reason for this as well.

If you’ve ever promoted a Google biz opp offer from any network this year?

Yeah…banned.

If you’ve ever promoted ANY rebill product this year, your account is in heavy risk of getting banned….for LIFE! Sucks. But they’ve done this to over 12,000 people so far and they’re not finished.

Before all is said and done, many more will be banned and won’t be able to come back ever again in life.


About Those New FTC Regulations


FTC regs.

Everyone is so afraid of the dag on new FTC regs. People are creating mass panic, running to and fro spreading the news, warning the nation, stocking up enough bottled water and can goods to last 10 years as if there was some incredible tsunami approaching the east coast.

None of that crap is going to happen…not until 2012.

In the meantime, life goes on and there is plenty enough to go around. The reality is, the new FTC regulations are nothing more than a new guideline governing the inappropriate use of testimonials and endorsements.

You don’t believe me? Read for yourself!

The Guides Concerning the Use of Endorsements and Testimonials in Advertising address all endorsements regardless of whether they originate from consumers, celebrities, groups or organizations. The guidelines state that:

• Endorsements must reflect the honest opinions and true experience of the endorser. If paid actors are used, this fact must be disclosed.

• Endorsements may not contain any representations which would be deceptive, or could not be substantiated, if made directly by the advertiser.

• Endorsements must be representative of what consumers can reasonably expect to achieve. Any claim made by the endorser must reflect the opinion or experience of a significant proportion of consumers.

• Disclaimers like results not typical are no longer sufficient.

• All material connections between the advertiser and the endorser (including research or medical organizations) that consumers would not expect must be disclosed, including free products or monetary compensation.

YOU SEE!!

Not the end of the world. Not the death rebill and it certainly doesn’t mean that you can’t make money online anymore. Stop sending me emails about it, there won’t be any great change in direction as far as online marketing goes. Just honesty.

So, if you’re looking for some big flood to take out the east coast and half the world, you’ll have to wait until the planet Nibiru comes closet to the earth and pull the earth’s axis just enough to flood the white house and beyond. Nothing dramatic will happen.

Lucky for me, all of my products have real testimonials.

[TimScott]

Good article, except for:

1.) There's absolutely no proof that anything will happen in 2012, you should check your history.

2.) It's not just affiliates with re-bill offers getting shut down, there has been brick and mortar business getting thrown off as well.

So I wouldn't be counting your lucky stars yet, because you might be next in line.

[PPV Guru]

Originally Posted by TimScott

Good article, except for:

1.) There's absolutely no proof that anything will happen in 2012, you should check your history.

2.) It's not just affiliates with re-bill offers getting shut down, there has been brick and mortar business getting thrown off as well.

So I wouldn't be counting your lucky stars yet, because you might be next in line.

Apparently you've missed the humor in my 2012 comment...lol. But that's alright. It wasn't clear enough.

I know the history very well, I was just making light and joking about popular belief. It was supposed to be humorous that people actually believe this stuff, not a statement of facts.

Also, Google could ban me tomorrow and I wouldn't lose one step in my campaigns. Google is the largest SEARCH network....they're no where NEAR the largest ad network. In fact, they're not even in the top 10 as far as monthly impressions.

Everyone focuses on Google so much that they ignore Adsonar.com, Pulse360.com, and I can go on....ad networks that are way better in quality of traffic (and with lower cpc's) than Google anyway.

I'd be happy for Google to ban me since I haven't ran a Google campaign in 6 months. My other sources of traffic are all I use now. People who focus only on Google are working only within 5% of the the overall spectrum of quality advertising sources on the internet. And that was the point of the GOOGLE article.

Next time, please don't skim, read everything. You won't make errors in judgment that way.

[Sylonious]

In this article you are giving Google the benefit of the doubt. They aren't cleaning up flogs or Google biz scams like you say in your article. They are cleaning out any PPC campaign that doesn't give a good user experience.

I also don't think you quite understand the new rules on testimonials and what you are supposed to do on your website.

All you really did was put up a kind of natural sounding disclaimer on your site.

Just so you know, the results Phon or Phon's clients have achieved are not typical. Phon's program is not a job opportunity, it is an opportunity for education that can help people to earn money through entrepreneurial efforts. Anyone who decides to buy any program about making money will not necessarily make money simply by purchasing the education program. This should be obvious, we know. People who think to themselves, "I bought this thing and I'm going to make money automatically just
because I bought it" are wrong. Although Phon's story is 100% true, the same results are not guaranteed for others who may participate and/or use similar methods or views expressed within this offer.

Instead you are supposed to state the typical result of people who buy your product.

Example:

"The average person makes absolutely no money because they won't even bother to follow any of the instructions that I give them".

That's pretty much the only kind of typical result that the FTC would accept without the need to verify your results. And worst part about it is that the typical result has to be right next to the claim "Make $2975+ A Month With PPV".

It can't be at the bottom of the page.

So the FTC testimonial rules aren't as simple as you make them out to be.

Now of course you could change that income claim from:
"Make $2975+ A Month With PPV"

to a personal income statement:
"I Make $2975+ A Month With PPV"

Then you don't need to put in the typical result because that would be your personal experience.

[Ilya Feynberg]

I'm sorry....but I completely call bullsh*t on the whole idea that google "is just slapping PPC accounts that don't provide a good user experience". I truly don't believe that for a second. There are far too many accounts that have been shut down that in no way shape or form have anything to do with providing anything BUT a great user experiences. I truly believe that it's purely about money and resetting their image to the search engine who's advertisers are only "the big, popular, and powerful big boys".

[Agoge Warrior]

I have google various keywords just to check out some of the PPC ads and there are still plenty of landing pages being advertised that are pure "JUNK"!. I saw 1 that was just a few lines of basic text that took you straight to the product page and it was the same product I was promoting. My site had legit content. I got banned for life and that stupid page is showing up in the top 2 ads?
This whole thing is bullcrap IMO and Google is setting itself up for a lawsuit

[PPV Guru]

Originally Posted by Sylonious

In this article you are giving Google the benefit of the doubt. They aren't cleaning up flogs or Google biz scams like you say in your article. They are cleaning out any PPC campaign that doesn't give a good user experience.

I also don't think you quite understand the new rules on testimonials and what you are supposed to do on your website.

All you really did was put up a kind of natural sounding disclaimer on your site.



Instead you are supposed to state the typical result of people who buy your product.

Example:


That's pretty much the only kind of typical result that the FTC would accept without the need to verify your results. And worst part about it is that the typical result has to be right next to the claim "Make $2975+ A Month With PPV".

It can't be at the bottom of the page.

So the FTC testimonial rules aren't as simple as you make them out to be.

Now of course you could change that income claim from:
"Make $2975+ A Month With PPV"

to a personal income statement:
"I Make $2975+ A Month With PPV"

Then you don't need to put in the typical result because that would be your personal experience.

Google is cleaning out accounts for what you have said TOO. But they're also coming at flogs and fake reviews. Just take some time to read the FTC new regs and the Google new TOS and you'll figure this out for yourself. It really isn't that hard, just takes some reading.

About my disclaimers. You need to read my ENTIRE disclaimer that is on the clickable link at the bottom of each page. It's about 7-10 pages that details everything with the new FTC reg compliance.

I understand the regs VERY carefully well and I'm not new to any of this stuff.

With earnings title on the landing? I do way more than that a month with PPV. But a lot of my students make close to 3k a month, not all, maybe like 5 out of 10. All I have to do when FTC comes knocking is produce the real people with real docs to prove my claims while, at the same time, having disclaimers both on page and off page (via link) explaining that not everyone will make money.

If I use a fake testimony (which I don't have to do because mine are real) then I'd have to say something like "these are not actual testimonies but hired actors to..." and so on.

It looks like YOU don't understand the regs that well my friend. I do this stuff all day and am compliant for sure.

Originally Posted by mdunn123

I'm sorry....but I completely call bullsh*t on the whole idea that google "is just slapping PPC accounts that don't provide a good user experience". I truly don't believe that for a second. There are far too many accounts that have been shut down that in no way shape or form have anything to do with providing anything BUT a great user experiences. I truly believe that it's purely about money and resetting their image to the search engine who's advertisers are only "the big, popular, and powerful big boys".

You're onto something here buddy. When the rebills had to get shut down back in July (when I was KILLING it with flogs and stuff), the next day after they stopped rebill offers, they're sales dropped $20 million.

I forget the exact amount but I know it was like in the 10's of millions. Of course, that was the first day of their losses because, every day they weren't running rebills for about a 2 month time frame (at least) they were losing a possible $20 million a day of what they COULD have earned.

Of course, like you said, they started getting a bad name. ESPECIALLY with all these dag on Google offers that Google hates the fact their name is being attached to a rebill (that a lot of people hate and is getting a bad name).

This is why they've stopped rebills, banned account who've promoted them, and are now reshaping and restructuring. But you know what though? It's not just a Google thing.

It's MSN, Yahoo, Facebook, AdSonar....a LOT of the ad networks are trying to get their good names back because, in online business, if you have a bad rep, big advertisers won't run ads with you anymore. And they can't have that happen.

Originally Posted by zosowolfpacker

I have google various keywords just to check out some of the PPC ads and there are still plenty of landing pages being advertised that are pure "JUNK"!. I saw 1 that was just a few lines of basic text that took you straight to the product page and it was the same product I was promoting. My site had legit content. I got banned for life and that stupid page is showing up in the top 2 ads?
This whole thing is bullcrap IMO and Google is setting itself up for a lawsuit

Yeah, I hear you. A BIG class actions suit is about to go down beause a LOT of people make a LIVING off Google alone. Some of these guys have so much money tied into it that, getting banned, means they go from millionaire to no income...a big class action suit is coming soon.