Yahoo PPC Advertisers

Desmond Ong · 12-14-2009, 07:03 AM

Hey folks,

I've been experimenting with YSM Search network for some time now (about 2 months) and I noticed the traffic is not really as targeted as those referred from AdWords.

My landing page conversion was about 30% with AdWords and only 14% with Yahoo Search Marketing.

Anyone experimenting the same problem with me?

KirkMcD · 12-14-2009, 09:38 AM

What is your Match Type set to? Advanced? Then change it to Standard.
Match Type is under Tactic Settings.
Also turn off Content Match, if you can.

12-14-2009, 07:03 AM	#1
Desmond Ong Caffeinated Warrior War Room Member Join Date: Nov 2008 Location: Nebraska Posts: 825 Thanks: 124 Thanked 75 Times in 49 Posts Social Networking Contact Info	Yahoo PPC Advertisers - Condition of Your Traffic Hey folks, I've been experimenting with YSM Search network for some time now (about 2 months) and I noticed the traffic is not really as targeted as those referred from AdWords. My landing page conversion was about 30% with AdWords and only 14% with Yahoo Search Marketing. Anyone experimenting the same problem with me?
	EPIC AWESOMENESS ==> My Blog. Duh.

12-14-2009, 09:38 AM	#2
KirkMcD Senior Warrior Member War Room Member Join Date: Apr 2006 Location: , , USA. Posts: 2,494 Thanks: 43 Thanked 168 Times in 158 Posts	Re: Yahoo PPC Advertisers - Condition of Your Traffic What is your Match Type set to? Advanced? Then change it to Standard. Match Type is under Tactic Settings. Also turn off Content Match, if you can.