Does URL length matter for the SERPS?

dseisner · 12-16-2009, 01:24 AM

How about 38 characters for my home page? Can some people who know weigh in on this please?

nouseforaname · 12-16-2009, 01:38 AM

If there is your keyword inside your URL then it won't be a problem;

yourkeywordphrase.com - Good to get SERP for low competition niche, need backlinks
if your competition is difficult.

Go for .com 1st then look for .org, .net would be 3rd choice.

simonheng82 · 12-16-2009, 04:08 AM

from my experience, a phrase with more than 4 words are not doing well in therm of serp, even though it is exact keyword.

Simon

eibhlin · 12-16-2009, 04:14 AM

I'll have to agree with Simon, that the SERPS seem to have a threshold of words in a URL. Beyond three or four, I think they take points (albeit minor) off, as it can look spam-ish.

That said, I haven't done an extensive study of this.

I'd go with a lengthy URL if the words are part of a cohesive phrase that people are searching for, such as a song lyric or something.

Otherwise -- and if the longer URL is your only option -- I'd actively add plenty of totally unique, high quality content to the website, so it counteracts any demerits from the URL name itself.

Eibhlin

ucajack · 12-16-2009, 05:36 AM

No it doesnt. it just helps in remembering if it is small, relevant and doesnt have special characters

webbyworld · 12-16-2009, 06:03 AM

I don't know whether there is any special SEO strategies for site with that type of URL. But I think too much lengthy URL is not a good idea from SEO perspective!

edgray · 12-16-2009, 07:16 AM

I'm really not sure on this myself - I've read a lot about keeping the URL short.

I tell clients to apply the "radio test" to a new domain: is it short and sweet enough to be given over the radio and people remember it.

But in SEO terms, I would love to know if anyone has any experience in ranking sites with long domain names.

ninfanforlife · 12-16-2009, 03:05 PM

Nothing wrong with have a long exact match in my opinion. It is going to have to help you in the long run.

12-16-2009, 01:24 AM	#1
dseisner Peaceful Warrior War Room Member Join Date: Nov 2009 Location: Los Angeles Posts: 550 Thanks: 41 Thanked 176 Times in 86 Posts Contact Info	Does URL length matter for the SERPS? How about 38 characters for my home page? Can some people who know weigh in on this please?

12-16-2009, 01:38 AM	#2
nouseforaname Why do I need a name? War Room Member Join Date: May 2009 Location: Ip, MY Posts: 173 Blog Entries: 2 Thanks: 6 Thanked 9 Times in 9 Posts Social Networking	Re: Does URL length matter for the SERPS? If there is your keyword inside your URL then it won't be a problem; yourkeywordphrase.com - Good to get SERP for low competition niche, need backlinks if your competition is difficult. Go for .com 1st then look for .org, .net would be 3rd choice.
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12-16-2009, 04:08 AM	#3
simonheng82 HyperActive Warrior Join Date: Aug 2009 Posts: 179 Thanks: 4 Thanked 15 Times in 10 Posts	Re: Does URL length matter for the SERPS? from my experience, a phrase with more than 4 words are not doing well in therm of serp, even though it is exact keyword. Simon
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12-16-2009, 04:14 AM	#4
eibhlin Artist, writer & curator War Room Member Join Date: Sep 2008 Location: Postcard-perfect New England Posts: 417 Blog Entries: 6 Thanks: 425 Thanked 451 Times in 240 Posts Social Networking	Re: Does URL length matter for the SERPS? I'll have to agree with Simon, that the SERPS seem to have a threshold of words in a URL. Beyond three or four, I think they take points (albeit minor) off, as it can look spam-ish. That said, I haven't done an extensive study of this. I'd go with a lengthy URL if the words are part of a cohesive phrase that people are searching for, such as a song lyric or something. Otherwise -- and if the longer URL is your only option -- I'd actively add plenty of totally unique, high quality content to the website, so it counteracts any demerits from the URL name itself. Eibhlin

12-16-2009, 05:36 AM	#5
ucajack HyperActive Warrior Join Date: Nov 2009 Posts: 205 Thanks: 4 Thanked 7 Times in 7 Posts	Re: Does URL length matter for the SERPS? No it doesnt. it just helps in remembering if it is small, relevant and doesnt have special characters
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12-16-2009, 06:03 AM	#6
webbyworld HyperActive Warrior Join Date: Nov 2009 Posts: 183 Thanks: 0 Thanked 1 Time in 1 Post	Re: Does URL length matter for the SERPS? I don't know whether there is any special SEO strategies for site with that type of URL. But I think too much lengthy URL is not a good idea from SEO perspective!
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12-16-2009, 07:16 AM	#7
edgray DoFollow Make Good SEO Join Date: Jun 2009 Location: Southern Spain Posts: 90 Thanks: 4 Thanked 11 Times in 11 Posts Social Networking	Re: Does URL length matter for the SERPS? I'm really not sure on this myself - I've read a lot about keeping the URL short. I tell clients to apply the "radio test" to a new domain: is it short and sweet enough to be given over the radio and people remember it. But in SEO terms, I would love to know if anyone has any experience in ranking sites with long domain names.
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12-16-2009, 03:05 PM	#8
ninfanforlife Warrior Member Join Date: Dec 2009 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Does URL length matter for the SERPS? Nothing wrong with have a long exact match in my opinion. It is going to have to help you in the long run.
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