Media Buys vs PPC

[Daniel Ray]

There seems to be opinions all across the board regarding what kind of advertising to do.

I don't have a well placed site yet, so search engine traffic and SEO won't bring the results that advertising would bring.

So, I'm wondering if it's better to do media buys that charge based on CPM, or just do search engine PPC.

Any input would be greatly appreciated.

[ladyqueen1988]

i think facebook advertising, and ppc like adwords are good if you can afford.

[Rush]

I would go for PPC, or buy banners on related sites directly from the webmasters.

[chiakurdi]

I think the best way to draive traffic to your website is use Blogs & Networks, Answer Websites, and Google Alerts to pump laser targeted leads from the Google search index into your traffic funnel and ultimately to your web sites and/or services!

[McBrett]

Daniel - It really depends on what your product or service is. Is there a demand that already exists for your product/service? Then I would test PPC. An example of a product with an existing demand right now would be "winter jackets."

Use the Google Keyword Tool to find out if there is indeed interest first. Also perform a search using keywords that describe your product in Google. If there are already people bidding on terms related to the product that's an indicator the keyword could be a potential money maker.

Now if you have invented a completely new product or service that no one knows about, don't go with PPC. PPC advertising is better for capturing existing demand, not creating it. In this case, go the media buy route and start educating people about the benefits of your new product or service.

**This is for LiveBell** Some businesses take advantage of MCC accounts so that multiple users can have access to the PPC account. Many businesses outsource their AdWords campaigns to an agency who will need access. Also, larger companies often have more than one person internally managing a campaign.