Hi Converting Doctor Or Urologist Info For Index page?

dcgloballlc · 12-27-2009, 09:42 PM

Hello guys,

I am doing a ppc campaign for a urologist that is not going as well as it should. The ppc campaign is targetting what should be the right people but the traffic is not converting to business. Based off the analytics I am assuming it is because they are not getting the right information. Does anyone have experience with doing the copywriting or layouts for medical pages. What information is best to put on the main index page of the site.

dcgloballlc · 12-27-2009, 09:45 PM

We have a client that has developed a legitimate anti aging antioxidant product that we are starting on the ground floor with. I am looking for a great informational setup of for their website and sales pages. Anyone have any suggestions for which shopping cart we should use for best conversions. Also, anyone have an example of an extremely well converting nutritional product.

Jeannie Crabtree · 12-28-2009, 12:20 AM

Is this a lead capture site or are you trying to sell services? If services, be sure to capture leads. You may need to offer an incentive - free report, video, etc.

Just a guess,

Are you using the terms people are using? Go to forums and see what words show up when they talk about their complaints.

Sort through the terms for the buying terms or terms that are farther along in wanting to do business. Use those terms on your advertising and on your website.

Use a tracking software to see what terms people are reaching your site with. Also when they go to the order page (if you have such), what terms are the ones going to the order page.

Then narrow your advertising down to using those terms and be sure to use those terms in a few articles for your site. (more funnel pages with the right terms).

Also look at the top 5 sites for your keywords. What keywords are they using?

Jeannie

Dennis Gaskill · 12-28-2009, 12:29 AM

I must admit, "urologist" is a word I never expected to see here.

Anyway, you should also do some keyword research to see if you can find better keywords to target. Are you using local search targeting? You could be getting a searchers from all over and they hit the back button when they see where Dr. is located.

WareTime · 12-28-2009, 12:35 PM

Consider a Yahoo Store. Everything you need. Don't try to hack together your own.

12-27-2009, 09:42 PM	#1
dcgloballlc Active Warrior War Room Member Join Date: Mar 2009 Posts: 32 Thanks: 1 Thanked 2 Times in 1 Post	Hi Converting Doctor Or Urologist Info For Index page? Hello guys, I am doing a ppc campaign for a urologist that is not going as well as it should. The ppc campaign is targetting what should be the right people but the traffic is not converting to business. Based off the analytics I am assuming it is because they are not getting the right information. Does anyone have experience with doing the copywriting or layouts for medical pages. What information is best to put on the main index page of the site.

12-27-2009, 09:45 PM	#2
dcgloballlc Active Warrior War Room Member Join Date: Mar 2009 Posts: 32 Thanks: 1 Thanked 2 Times in 1 Post	New Nutrition Product Website Development Help We have a client that has developed a legitimate anti aging antioxidant product that we are starting on the ground floor with. I am looking for a great informational setup of for their website and sales pages. Anyone have any suggestions for which shopping cart we should use for best conversions. Also, anyone have an example of an extremely well converting nutritional product.

12-28-2009, 12:20 AM	#3
Jeannie Crabtree Senior Warrior Member War Room Member Join Date: Oct 2003 Location: , , USA. Posts: 1,878 Thanks: 113 Thanked 52 Times in 38 Posts	Re: Hi Converting Doctor Or Urologist Info For Index page? Is this a lead capture site or are you trying to sell services? If services, be sure to capture leads. You may need to offer an incentive - free report, video, etc. Just a guess, Are you using the terms people are using? Go to forums and see what words show up when they talk about their complaints. Sort through the terms for the buying terms or terms that are farther along in wanting to do business. Use those terms on your advertising and on your website. Use a tracking software to see what terms people are reaching your site with. Also when they go to the order page (if you have such), what terms are the ones going to the order page. Then narrow your advertising down to using those terms and be sure to use those terms in a few articles for your site. (more funnel pages with the right terms). Also look at the top 5 sites for your keywords. What keywords are they using? Jeannie
	Secrets Shared By Seasoned Marketers For Your Business Success - Click Here Fun And Easy Container Gardening PLR

12-28-2009, 12:29 AM	#4
Dennis Gaskill Senior Warrior Member War Room Member Join Date: Jan 2008 Location: Wisconsin, USA. Posts: 4,140 Blog Entries: 2 Thanks: 2,818 Thanked 3,877 Times in 1,890 Posts Social Networking	Re: Hi Converting Doctor Or Urologist Info For Index page? I must admit, "urologist" is a word I never expected to see here. Anyway, you should also do some keyword research to see if you can find better keywords to target. Are you using local search targeting? You could be getting a searchers from all over and they hit the back button when they see where Dr. is located.
	Three for FREE: Easy Web Site Money \| Marketing with Free Reports \| Profit Chains ... How to Build an Authority Site ... HTML Codes \| eBook Master Course CSS Made Easy \| Learn HTML \| HTML FAQ

12-28-2009, 12:35 PM	#5
WareTime HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 374 Thanks: 17 Thanked 35 Times in 29 Posts	Re: Hi Converting Doctor Or Urologist Info For Index page? Consider a Yahoo Store. Everything you need. Don't try to hack together your own.