Website Redesign Same Content Disappear from SERPS

Jacob Martus · 01-05-2010, 03:50 PM

Hi everyone. In the process of redesigning my website to make it more user friendly, my SERP completely disappeared for every keyword I was targeting.
I didn't change the content at all, just the design of the site.

The site was down for no longer than 30 minutes. It is still indexed in Google however it is not listed in any SERPS? Is this just a temporary thing because Google thought that my site wasn't there? And will my site return in the SERPS once Google sees that the content is the same and the backlinks are still there?

turbohips · 01-05-2010, 04:38 PM

Well was your site completely down or were you working on the site making corrections the whole time? I've seen you ask many questions recently so it's hard to judge what is really going on. I know you are still getting your feet wet with SEO. If your site was truly down and not online at all it's possible that the search engines did try to crawl your site when this happened. If your site was actually in the process of change but the actual content was still live, I have a hard time thinking that all of your keywords had disappeared from the SERP's. If you are able to provide more information on what has transpired then perhaps we can give you a more informed analysis of what happened. Also a list of your keywords would help me find out what's going on. If you don't feel comfortable with posting all of this information, PM me and I'll look into it for you.

WareTime · 01-05-2010, 07:18 PM

Quote:

Originally Posted by Jacob Martus

Hi everyone. In the process of redesigning my website to make it more user friendly, my SERP completely disappeared for every keyword I was targeting.
I didn't change the content at all, just the design of the site.

The site was down for no longer than 30 minutes. It is still indexed in Google however it is not listed in any SERPS? Is this just a temporary thing because Google thought that my site wasn't there? And will my site return in the SERPS once Google sees that the content is the same and the backlinks are still there?

It should pop right back, unless you changed urls and didn't redirect. You should never change urls if you can help it, even with redirects.

Jayson L · 01-05-2010, 07:22 PM

I once changed the name of a few pages and my site disapeered. It turned out that google looked at my site as having duplicate content with about 5 pages. If you renamed the pages, the old ones will still be indexed and that isn't good if you used the same content. If you didn't do that then I don't have a clue.

Good luck!

johnsmith12709 · 02-01-2010, 05:22 AM

I too have same problem in redesigning my website is there anyone to help me?
Thanks.....
................

dburk · 02-01-2010, 06:39 AM

Hi Jacob,

It's hard to say for sure without having more specific information about what exactly you changed.

In most cases the reason folks see their pages disappear after a website redesign is that they change the URLs. It's your URLs that are indexed, and if you change directory structure, file names or locations you are making those indexed URLs invalid. This will not only get your pages dropped from the SE indexes you also lose all benefit from backlinks to those now invalid URLs.

You can mitigate the damage if you put into place 301 Redirects to the new URLs and you will see your rankings rebound within a few weeks.

01-05-2010, 03:50 PM	#1
Jacob Martus Advanced Warrior Join Date: Nov 2009 Location: Central Florida Posts: 845 Thanks: 154 Thanked 219 Times in 148 Posts Social Networking Contact Info	Website Redesign Same Content Disappear from SERPS Hi everyone. In the process of redesigning my website to make it more user friendly, my SERP completely disappeared for every keyword I was targeting. I didn't change the content at all, just the design of the site. The site was down for no longer than 30 minutes. It is still indexed in Google however it is not listed in any SERPS? Is this just a temporary thing because Google thought that my site wasn't there? And will my site return in the SERPS once Google sees that the content is the same and the backlinks are still there?
	Contextual Homepage Backlinks 2 PR6 - 8 PR5 - 10 PR4 - 15 PR3 Just What You Need For That #1 Spot On Google

01-05-2010, 04:38 PM	#2
turbohips HyperActive Warrior War Room Member Join Date: Sep 2009 Posts: 358 Thanks: 1 Thanked 34 Times in 22 Posts	Re: Website Redesign Same Content Disappear from SERPS Well was your site completely down or were you working on the site making corrections the whole time? I've seen you ask many questions recently so it's hard to judge what is really going on. I know you are still getting your feet wet with SEO. If your site was truly down and not online at all it's possible that the search engines did try to crawl your site when this happened. If your site was actually in the process of change but the actual content was still live, I have a hard time thinking that all of your keywords had disappeared from the SERP's. If you are able to provide more information on what has transpired then perhaps we can give you a more informed analysis of what happened. Also a list of your keywords would help me find out what's going on. If you don't feel comfortable with posting all of this information, PM me and I'll look into it for you.
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01-05-2010, 07:22 PM	#4
Jayson L HyperActive Warrior Join Date: Jul 2009 Location: Grand Rapids MICHIGAN Posts: 486 Thanks: 71 Thanked 40 Times in 36 Posts	Re: Website Redesign Same Content Disappear from SERPS I once changed the name of a few pages and my site disapeered. It turned out that google looked at my site as having duplicate content with about 5 pages. If you renamed the pages, the old ones will still be indexed and that isn't good if you used the same content. If you didn't do that then I don't have a clue. Good luck!
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02-01-2010, 05:22 AM	#5
johnsmith12709 Warrior Member Join Date: Feb 2010 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Website Redesign Same Content Disappear from SERPS I too have same problem in redesigning my website is there anyone to help me? Thanks..... ................
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02-01-2010, 06:39 AM	#6
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,643 Thanks: 162 Thanked 671 Times in 581 Posts Contact Info	Re: Website Redesign Same Content Disappear from SERPS Hi Jacob, It's hard to say for sure without having more specific information about what exactly you changed. In most cases the reason folks see their pages disappear after a website redesign is that they change the URLs. It's your URLs that are indexed, and if you change directory structure, file names or locations you are making those indexed URLs invalid. This will not only get your pages dropped from the SE indexes you also lose all benefit from backlinks to those now invalid URLs. You can mitigate the damage if you put into place 301 Redirects to the new URLs and you will see your rankings rebound within a few weeks.
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