Google AdSense payout ratio to publishers

Kurt Chrisler · 01-07-2010, 11:48 AM

I have heard numerous times that AdSense pays around 80% to AdSense publishers based on their financial statements. But I am not sure if the math on that is completely correct in my opinion.

However, I just read an article about a company that basically manages AdWords and AdSense campaigns and they were able to pinpoint the cost of one of their ads and compare it to what they got paid from AdSense. They claim that the payout ratio was 70%. Apparently they have a customer advertising on one of their AdSense sites.

Seems weird to me but it is interesting none the less. I detailed it more here if you are interested.

sashas · 01-07-2010, 11:54 AM

There is really no transparency in the system. How much of the money is kept by Google, and how much is actually handed out is a mystery to everyone.

01-07-2010, 11:48 AM	#1
Kurt Chrisler Active Warrior War Room Member Join Date: Jan 2009 Location: Wisconsin Posts: 58 Thanks: 7 Thanked 12 Times in 12 Posts	Google AdSense payout ratio to publishers I have heard numerous times that AdSense pays around 80% to AdSense publishers based on their financial statements. But I am not sure if the math on that is completely correct in my opinion. However, I just read an article about a company that basically manages AdWords and AdSense campaigns and they were able to pinpoint the cost of one of their ads and compare it to what they got paid from AdSense. They claim that the payout ratio was 70%. Apparently they have a customer advertising on one of their AdSense sites. Seems weird to me but it is interesting none the less. I detailed it more here if you are interested.
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01-07-2010, 11:54 AM	#2
sashas The Domain Guy War Room Member Join Date: Sep 2008 Location: New Delhi, India Posts: 371 Thanks: 29 Thanked 37 Times in 29 Posts	Re: Google AdSense payout ratio to publishers There is really no transparency in the system. How much of the money is kept by Google, and how much is actually handed out is a mystery to everyone.
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