Keyword Matching Option

inter123 · 01-09-2010, 01:50 AM

Hi.

According to Google Adwords:

Phrase match: "keyword"
Allows your ad to show for searches that match the exact phrase
Exact match: [keyword]
Allows your ad to show for searches that match the exact phrase exclusively

I am wondering what the difference is, they both seem the same to me.

Thanks.

Jimm

Lucid · 01-09-2010, 09:09 AM

Exact match is when the query and your keyword match exactly. So if I search for "round wooden widgets", your ad will be triggered on [round wooden widgets] since that is an exact match, word for word, in the exact same order.

However, if I search on "where to buy round wooden widgets", that is not an exact match. It is however a phrase match with "round wooden widgets" and that one would trigger your ad.

Morpheo · 01-09-2010, 11:46 AM

Google as a good Adwords tutorial on their site that clearly explains these differences and more. Give it a go. It's vital if you're planning on running serious PPC.

andyvon · 06-17-2010, 09:10 AM

I am cheekily using this thread for an issue that came to my mind regarding keyword matching, but kind of the opposite.

Using the above example, let's say I want to start a campaign for the keyword "round wooden widgets" (phrase match).
I used the AdWords Keyword Tool and found out that so far I have no competition for that keyword.
But let's say the keyword "wood" (broad match), which as mentioned in the numerous AdWords tutorials, covers "round wooden widgets", has LOADS of competition (very likely).
What if a user enters the term "round wooden widgets" (with or without quotation marks) in Google, will he get my ad exclusively or also the numerous "wood" ads?

If he also gets the "wood" ads, what's the point of highly specified keywords as they will most likely get dominated by the more expensive, broader ads?

Thanks in advance,
Andy

Lucid · 06-17-2010, 12:09 PM

Yes, you are competing against those bidding simply on "wood" as well as any other advertiser using that keyword or any keyword that matches the search. There is no exclusivity.

So what's the point you say? The point is that if I search on "wood chuck" and a "wood" ad comes up, it has no relevance (at least, much less chance to be). So I don't click on that ad thus lowering its QS which puts it at a disadvantage. The system takes care of itself. That's what the QS is all about. Pick the right keywords targeting your offer, good relevant ads and you don't have to worry about those who don't. See the Adwords FAQ for more.

andyvon · 06-17-2010, 12:33 PM

Thank you Lucid, that makes perfect sense! And by the way, your FAQ looks great, I really appreciate you sharing it!

01-09-2010, 01:50 AM	#1
inter123 Advanced Warrior War Room Member Join Date: Dec 2009 Posts: 872 Thanks: 117 Thanked 42 Times in 37 Posts	Keyword Matching Option Hi. According to Google Adwords: Phrase match: "keyword" Allows your ad to show for searches that match the exact phrase Exact match: [keyword] Allows your ad to show for searches that match the exact phrase exclusively I am wondering what the difference is, they both seem the same to me. Thanks. Jimm

01-09-2010, 09:09 AM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: Keyword Matching Option Exact match is when the query and your keyword match exactly. So if I search for "round wooden widgets", your ad will be triggered on [round wooden widgets] since that is an exact match, word for word, in the exact same order. However, if I search on "where to buy round wooden widgets", that is not an exact match. It is however a phrase match with "round wooden widgets" and that one would trigger your ad.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

01-09-2010, 11:46 AM	#3
Morpheo Active Warrior Join Date: Jan 2010 Posts: 49 Thanks: 0 Thanked 9 Times in 4 Posts	Re: Keyword Matching Option Google as a good Adwords tutorial on their site that clearly explains these differences and more. Give it a go. It's vital if you're planning on running serious PPC.

06-17-2010, 09:10 AM	#4
andyvon Warrior Member War Room Member Join Date: Jun 2010 Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Keyword Matching Option I am cheekily using this thread for an issue that came to my mind regarding keyword matching, but kind of the opposite. Using the above example, let's say I want to start a campaign for the keyword "round wooden widgets" (phrase match). I used the AdWords Keyword Tool and found out that so far I have no competition for that keyword. But let's say the keyword "wood" (broad match), which as mentioned in the numerous AdWords tutorials, covers "round wooden widgets", has LOADS of competition (very likely). What if a user enters the term "round wooden widgets" (with or without quotation marks) in Google, will he get my ad exclusively or also the numerous "wood" ads? If he also gets the "wood" ads, what's the point of highly specified keywords as they will most likely get dominated by the more expensive, broader ads? Thanks in advance, Andy

06-17-2010, 12:09 PM	#5
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,142 Thanks: 11 Thanked 128 Times in 120 Posts	Re: Keyword Matching Option Yes, you are competing against those bidding simply on "wood" as well as any other advertiser using that keyword or any keyword that matches the search. There is no exclusivity. So what's the point you say? The point is that if I search on "wood chuck" and a "wood" ad comes up, it has no relevance (at least, much less chance to be). So I don't click on that ad thus lowering its QS which puts it at a disadvantage. The system takes care of itself. That's what the QS is all about. Pick the right keywords targeting your offer, good relevant ads and you don't have to worry about those who don't. See the Adwords FAQ for more.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

06-17-2010, 12:33 PM	#6
andyvon Warrior Member War Room Member Join Date: Jun 2010 Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Keyword Matching Option Thank you Lucid, that makes perfect sense! And by the way, your FAQ looks great, I really appreciate you sharing it!