Adgroups, can someone help me please.

[lloydy14]

Hi Warriors.

I was hoping someone could give me a good explanation on the best way to use Ad groups please.

I am new to PPC and i'm wary of being Google slapped if my campaign structure is not correct concerning my ad groups and keyword structure.

I understand that the days of lumping a whole lot of keywords to one ad group are over.

I am hoping that some of you more sophisticated warriors will be able to help me out and explain a couple of things please.

(A) What is an ad group? ( may as well start with the basics)

(B) How are the ad groups separated, named and related to your master keyword list?

(C) How many keywords should I maximize per ad group?

(D) If i have a master list of 1000+ keywords, how do I group them.

If any of my fellow Warriors can help me out on this that would be fantastic.

All information will be gratefully received.

Thank you and kind regards.

Lloydy

[tryinhere]

Originally Posted by lloydy14

(A) What is an ad group? ( may as well start with the basics)

(B) How are the ad groups separated, named and related to your master keyword list?

a ad group is basically a group based on the word or group and example may be

ad group = rocking horse

keywords

make rocking horse
build rocking horse today
how to make a rocking horse

that is very basic and i know different people do it different ways so just a basic idea.

one thing that will help you here is the adwords editor, this will help you place your ad groups better.

some people also use a single keyword per ad group, as they claim a higher Quality score.

(C) How many keywords should I maximize per ad group?

as above some have one per ad group other have more, in most cases it is less than 10 or single digit numbers that make up th best ad groups but there are no golden rules.

(D) If i have a master list of 1000+ keywords, how do I group them.

you could use the adwords editor as above.

keep in mind having 1000's of keywords means nothing at all and is not a key factor in setting up your campaign, in may ways that many keywords would take forever and a day to test out on a low budget, so it may be a better thing to do this.

look at those keywords and if i asked you to pick me the top 50 that best described your product and or service what would they be. ?

start with those 5 while you learn, and set your self a lower daily budget, your goal is not to go in there as a newbie and dazzle millions of dollars from day one, instead take it a little slower and learn your way around then increase your daily spend.

If any of my fellow Warriors can help me out on this that would be fantastic.
All information will be gratefully received.
Thank you and kind regards.
Lloydy

[Lucid]

> (A) What is an ad group? ( may as well start with the basics)

Think of a group like a folder. You may have a folder where you put all your bills from your phone provider, another from the power company, another for ...

Each folder holds everything that is related. So when you create groups, they should be related as tryinhere showed.

> (D) If i have a master list of 1000+ keywords, how do I group them.

Can't answer that without more details. 1000 is likely too much.

Taking tryinhere's example, one way would be to separate along describing words such as wooden or plans. So I might have the following groups:

Rocking Horse - Wooden
Rocking Horse - Plans

[GeorgR.]

Simply spoken, most success (but also most work!) you will have with extremely tight adgroups which only have very few (like 3) keywords in each. For the slightest variation of keyword and adwording you SHOULD already use a new adgroup.
This would ensure max. possible quality score and relevancy keyword <--> ad.

Example:

You promote an acne remedy, and you come up with keywords you want to use like acne remedy, acne cure, acne treatment

You CAN shove all those in one adgroup, but you will have better quality score (thus lower bids) if you make one adgroup "acne remedy", another one "acne cure" and another one "acne treatment" with the mathich keywords per adgroup.

Your ad text would also reflect the keywords, the one would have "Acne Remedy" headline, the other "Acne Cure" and then "Acne "Remedy", and so forth.

Simple..an adgroup is only a container for your ads/keywords/wording..but it should be as TIGHT as possible. Be warned that grouping ads like this can be a lot of work

This is the difference between someone who masters Adwords and pays little money, and the marketer who only gets QS6 or 7 and wonders why.

Because the less experienced marketer might have ONE adgroup, like "Acne" and then he shoves like 50 keywords in it..like "get rid of acne", "acne cure", "acne cream", "best acne cream", "acne remedy" etc......and he will never get the best quality score doing it that way and might be stuck with a max. 7 if he's lucky.

Furthermore, the more AGs you have the easier is it to monitor the performance and eliminate bad performers. Because also overall account performance plays a role so you WANT to eliminiate KWs and adgroups with dont perform well.

[lloydy14]

I would like to thank you guys for taking the time to answer my question, I will read and digest and if you have the time I will come back with a few more questions.

Thank you and kind regards

Lloydy

[GeorgR.]

Its sometimes crazy....let's take the example "yeast infection" / "candida" and "cure/remedy/treatment" PLUS additional words like "natural", "all natural" or "home". Now you can run this through a permutator....and you will see that this alone would give you HUNDREDS (if not thousands) of possible combinations. From "yeast infection treatment" to "all natural candida cure", "candida home remedy" etc.

Now, the external Google adwords tool already allows a certain level of grouping but its not always perfect. It would split your keyword list into different groups and creates adgroups from your list.

Of course it gets even better because also landing page relevancy matters for quality score..and its unlikely you have hundreds (or maybe even thousands) of landing pages where titles and keywords match the actual keyword in the ad.

Therefore it could be interesting to build your landing page dynamically depending on keyword....eg. with some PHP code, you give whatever keyword as parameter in the URL to your landing page and it would dynamically insert/replace keywords/titles etc. which would always ensure 100% relevancy no matter what keyword you use. Just as a side-note.