Title SEO & Keyword Positioning

[gmr324]

I have a product related Wordpress blog. I have
been trying to learn more about the nuances of
title construction with respect to how keywords
and their position within the title affect SEO.
Since an optimal title is so pivotal to SERPs
and site traffic, I wanted to understand it better.

I use a variety of SEO tools to research keyword
search demand such as Google Adwords tool,
Keyworddiscovery, and Keyword Elite.

Some of the advice I've read is that these tools
are inaccurate in the lower end of search
volumes in two ways. The accuracy of the lower
search volume figures (below say 3,000) can't be
trusted. Also, there are long tail keyword combos
that these tools don't even show which represent
missed traffic opportunities.


Keyword Strategy #1:

Now, with this in mind, I understand the keyword
order in a title should be optimized to display
the highest volume relevant keywords first since
Google places more weight on them. Also, this
gives you the best chance of capturing long tail
traffic since chances are there should be more of
these long tail combos as the search volume increases
even if the SEO tools don't indicate that.

The remainder of the keywords in the title should
be positioned lower in the title based on their
relative search volumes.

Keyword Strategy #2:

Now, the other advice I read tends to advocate
placing the long tail keywords at the beginning
of the title based upon exploiting a niche which
has less competition and you have better odds
of ranking in the top 10 for DESPITE the fact
that these keywords may not have high search
volume.

--------

The first strategy feels right with respect to
picking up more long tail traffic but wrong in
terms of subjecting my post to more SEO competition.
After all, the higher search volume keywords are
usually tougher to rank well for.

The second strategy feels right in the sense that
you can rank more easily for those long tail
keywords, but wrong since you're limiting your
opportunity for extra long tail traffic.
Placing the long tails at the beginning seems
wasteful in that way.

---------

So, what is the consensus out there on the
criteria to use in positioning relevant keywords
in a title? Is it based on search volume,
SERPS competition, combo of both?

I'd appreciate hearing some expert advice on this.


Many Thanks

[apollion]

hi..

I guess there´s more to pay attention to than just the title..

A tool that helped me a lot in the past is SEODOC (.com)

It analyzes your page from the inside and outside and tells you excactely what to improve.

This tool helped me appear for my keyword on page 1 on google, even without too many backlinks.

You can test it for 1 day..

hope this helps.

Mike