Google's crawl frequency on inner pages

[tjs3]

I'm working on a site that Google crawl's fairly regularly. However, its not crawling some of the inner pages with the same frequency. The pages are indexed but not seeing updates. Any ideas on how to get them crawled?

[byoung2]

You can keep your inner pages alive and kicking with effective interlinking with other pages. For example, say you have a website about cars with the following structure:

• Home
  • Reviews
    • Mercedes
      • 2009 E-Class
      • 2009 S-Class
    • BMW
    • Audi

Your review for the 2009 E-Class and 2009 S-Class were indexed a while back, but haven't been crawled again in some time. What You should do is when you write your 2010 E-Class review, include a link to the 2009 E-Class and 2009 S-Class reviews (e.g. "the 2010 model squeezes in 25 more horsepower than the <a href="/reviews/mercedes/2009-e-class.html">2009 E-Class</a> but weighs in at $20K less than the <a href="/reviews/mercedes/2009-s-class.html">2009 S-Class</a>..."). When the 2010 E-Class page gets crawled, googlebot will follow the link to the 2009 E-Class page, and queue it for a recrawl.

[Jacob Martus]

If it's just a regular html website you may want to go into each page and do some kind of related pages section and then link to other related pages.

However, if it's a wordpress blog, I would recommend getting a plugin called Yet Another Related Posts Plugin {YARPP}. I find that it works very well for creating effective inner links and I like using it. It makes all offsite SEO (backlinking) more effective because it flows some of the link juice to other pages. So you can build backlinks to one page but all the pages that that page is linking to will get some action too.